SpotVault - Undateable (NBC) - Summer 2014 Ratings

Undateable

Thursdays, 9/8c, NBC

Summer 2014 Original Ratings

Info					Ratings			Factors				Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead		True	Sitch
1	Th	5/29/2014	9:00	0:30	3.84	1.3	4	29.5	4.6	1.3	1.2	1.56	-17%
2	Th	5/29/2014	9:30	0:30	3.82	1.3	4	28.5	4.7	1.3	1.5	1.57	-17%
3	Th	6/5/2014	9:00	0:30	2.99	1.0	4	26.2	7.7	1.1	1.0	1.56	-36%
4	Th	6/5/2014	9:30	0:30	2.86	1.0	4	28.4	9.3	1.0	1.1	1.46	-32%
5	Th	6/12/2014	9:00	0:30	3.22	0.9	3	26.8	7.3	1.1	1.1	1.34	-33%
6	Th	6/12/2014	9:30	0:30	2.97	0.9	3	28.1	8.9	0.9	1.0	1.36	-34%
7	Th	6/19/2014	9:00	0:30	2.54	0.9	3	26.5	4.4	1.0	0.8	1.33	-32%
8	Th	6/19/2014	9:30	0:30	2.54	0.9	3	27.1	4.5	0.9	1.1	1.24	-28%
9	Th	6/26/2014	9:00	0:30	2.63	0.8	3	27.7	4.9	0.8	0.7	1.18	-32%
10	Th	6/26/2014	9:30	0:30	2.45	0.8	3	26.6	5.0	0.8	0.9	1.19	-33%
11	Th	7/3/2014	8:30	0:30	2.24	0.6	3	21.4	3.5	0.5	0.5	1.13	-47%
12	Th	7/3/2014	9:00	0:30	2.07	0.6	3	21.0	3.8	0.6	0.7	1.16	-48%
13	Th	7/3/2014	9:30	0:30	1.99	0.7	3	22.6	4.2	0.6	0.5	1.29	-46%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y			True	Sitch
					2.78	0.90		41%				1.34	-33%

Summer 2014 Encore Ratings

Info

Ratings

Factors

Metrics

#

Day

Date

Time

Length

Viewers

A18-49

Share

PUT

bc

Lead

True

Sitch

1

Th

7/3/2014

8:00

0:30

2.15

0.5

2

21.3

4.0

n/a

n/a

0.84

-41%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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