Thursday, February 20, 2014

Spotted Ratings, Monday 2/17/14


WHAT MATTERS:
  • Like last Monday, this Olympic Monday was heavy on originals elsewhere, and shows that also aired last week were barely up (that pesky Almost Human (1.7)) to even (The Following (1.7)) to barely down (The Bachelor (2.2) and Intelligence (1.2)). ABC opted to tack on an original Castle (1.7), which matched the season low set against another big sporting event (the college football championship game on January 6).
  • And the CW curiously tried the series premiere of Star-Crossed on this night. It didn't really register, averaging 1.28 million viewers and a 0.4 demo (very nearly adjusting up to 0.5; it was a 0.45 when taken to the hundredth). This is the typical Hart of Dixie rating, though a tick better than what Hart did opposite the Games last week. Because of the atypical competition, it might have some hope of maintaining this in future weeks, but even that would probably not be enough for a long-term future.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Bachelor 2.2 36% -4%-0.1n/a 7/7 -21% -5% -27% 2.2
Castle 1.7 28% -19%-0.4-0.4 14/15 -26% +89% -24% 1.8
ABC:+9%-27%
How I Met Your Mother (R) 1.4 35% +8% -59% 1.3
2 Broke Girls (R) 1.2 31% +0% -59% 1.3
Mike and Molly (R) 1.3 30% -7% -63% 1.4
Mom (R) 1.1 28% -21% -66% 1.3
Intelligence 1.2 26% -8%-0.1-0.3 5/7 n/a -8% -38% 1.4
CBS:-6%-56%
Winter Olympics 5.6 30% +14%+0.7n/a 7/11 n/a -13% +214% 5.8
NBC:-14%+214%
Almost Human 1.7 40% +6%+0.1n/a 8/11 n/a +6% -23% 1.7
The Following 1.7 42% +0%+0.0+0.1 4/5 -41% +3% -40% 1.8
Fox:+3%-33%
Star-Crossed 0.4 40% n/an/an/a 1/1 n/a +33% +14% 0.4
Beauty and the Beast 0.3 49% +0%+0.0+0.1 2/14 -40% +0% +50% 0.4
CW:+17%+27%
Big5:-6%+7%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

14 comments:

Spot said...

I've speculated elsewhere that this was a deliberate mercy kill on The CW's part, and that Star Crossed would have bombed regardless of timeslot. The ads gave off the feel of a network trying "this is exactly what our target aud wants" in such a way as to turn said target aud off the show.

Spot said...

I can understand why the other networks are airing original content against the Olympics on Mondays: Almost Human needs to vacate the timeslot for Bones, The Following has to finish its 15-episode order for 24: Live Another Day to start in May, a reality show like The Bachelor would not weather a hiatus well, and Intelligence is at such a low bar that it doesn't matter. Castle, though, I don't get. It's more compatible with Dancing with the Stars than Bachelor, so I would have had a rerun now to save an original episode for later in the season.

Scheduling alone told us that Star-Crossed wasn't as high on The CW's priority list as The 100.

Spot said...

After Olympics Star-Crossed would premiere against The Voice (in fact, most watched blind auditions episodes), plus CBS will be back to originals. So no big damage, if at all, and this way CW can air all 13 episodes before summer. Speaking of which, I really mean "all 13" - there's no doubt about this being cancelled, it's only question if Star-Crossed can keep it's Monday timeslot, or it goes to Friday, or even to summer. But it's too early to speculate, exactly as Spot said: yesterday it went against atypical competition.

As for Olympics - it seems figure skating finales (biggest audience draw) are scheduled on different days than they were in Vancouver, and that being cause for Olympic ratings zigzagging.

Spot said...

The final episodes of How I Met Your Mother and the return of The Voice will only hurt Star-Crossed even more. Premiering it last night allows it to run through mid-May without any repeats in between.

I see CW keeping Star-Crossed on Mondays and just riding it out. Friday nights should do okay with Whose Line is it Anyway and Hart of Dixie. If that clicks, the CW can focus on fixing Monday nights.

Spot said...

They'll keep Star-Crossed on Monday if it can maintain 0.4. And probably even with 0.3s - HoD did no better last week, neither did BatB this week. But not if it goes down to 0.2s, that's the point where it's bellow what Supernatural repeats would do, or whatever is their show is that repeats well. If SC drops to 0.2, then they would put repeats on Mondays. Or repeats on Fridays, with Hart of Dixie back on Monday, or even CW would try "Whose Line" there.

But l'm just saying let's wait. Let we first see where it is against regular competitions. It won't be 0.5s, that's fore sure, but I have no idea where in in 0.2 to 0.4 range it will be.

Spot said...

The Walking Dead saw a big drop after the series high tying episode last week. It's spikes for premieres and finales (midseason or otherwise) reminds me a bit of LOST

Spot said...

No one does good against the Olympics. But from what I heard Almost Human remained steady. Only a tiny drop and that should say something. It's like FOX wants this great show to fail. It's like trying to avoid a bad break up by sabotaging the relationship.

Spot said...

My only guess is that they're throwing a bone to the affiliates, since it is February sweeps and the local news gets the shaft for most of the period in Olympic years.

Spot said...

It's more like it's trying to get out of an incredibly expensive relationship by setting it up to fail. Trust me, as good as the CGI is (by TV standards, anyway), that show ain't cheap.

Spot said...

And the NBC affiliates get the best present ever. They get their best ratings for a lead in all year with the Olympics, and then they air Olympics right after so they only have to keep us watching for 30 minutes

Spot said...

Taking a bet on that seems somewhat unlikely from FOX after Terra Nova, but if it is indeed an expensive production (and I can't see any sign of production costs anywhere online, at least not quickly) then it would make sense that once it became clear it was likely to be a bubble show, they'd burn through it in bad spots ready to support The Following, which at that point felt like it was going to be much stronger, and then cancel it.

And they still might do that, but they couldn't have anticipated The Following going sub-2 and not building on AH, with against-Voice episodes still to come. Nor could they have imagined their entire comedy block, even post-SB, crumbling to this extent. (They obviously expected Rake to be DOA, after they audibled out of premiering it post-football.)

I can't see Almost Human being renewed... But as Spot put it, it would look "pretty egregious" for The Following to get a spot at its expense, even accounting for production costs.

Spot said...

Of course the morning that you posit Super Fun Night hit a rating that could have made it a bubble show, it goes sub-1 in fast nationals for a new series low. :-)

Spot said...

If anything, it proves that I was on to something in calling it an overachievement. (Same with the Idol ratings, for that matter.) Or at least that's how I choose to look at it!

Spot said...

From a pure retentionist standpoint, SFN only went from 80% to 75% retention. Still cancelled though

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