Thursday, February 20, 2014

Spotted Ratings, Olympics Roundup 2/12-2/17/14


WHAT MATTERS:
  • Through 2/17, the 2014 Winter Olympics average is running 13% behind the 2010 average over the same span. Most individual days have been relatively close to that trend, with a couple major exceptions to the positive (Tuesday 2/11 and Monday 2/17 were both up vs. the corresponding 2010 days) and a couple major exceptions to the negative (Wednesday 2/12 and Saturday 2/15 were each down about 40%, failing to grow on days when the 2010 Games had huge spikes). 2014 is running closer to the corresponding 2006 average (-4%), which may be a fairer comparison due to time zone differences.
  • There was little excitement in the entertainment programming world from Wednesday to Sunday, but here are a few quick notes:
    • The Wednesday edition of American Idol (3.4) dropped by 13% from the previous non-Olympic Wednesday. This isn't that surprising a percentage drop when compared to other shows that aired against the Games, but we must also bake in the fact that Idol would be dropping at this time of year even under normal circumstances. So Idol's first Olympic week was actually not that bad on a year-to-year basis, especially compared to the opening weeks of its season. Wednesday was down 21% and Thursday at just -19%.
    • The biggest overachiever of the week? Might've actually been Super Fun Night (1.3), one of the few shows to show no real erosion against the Games. It matched its last episode after a Modern repeat, even though said Modern repeat was three ticks lower than two weeks ago. This might have actually been a somewhat bubble-worthy performance. But even if so, it's the show's first bubble-ish performance in about ten episodes. That isn't gonna cut it.
    • On Sunday, The Walking Dead (6.8) was down over 15% in week two. A week after the premiere virtually tied the fall premiere's series high, this episode went three tenths behind fall's week two. The rest of Sunday cable did pretty well against the Games; the NBA's All-Star Game (3.3) was only barely down year-to-year, while True Detective (0.9) and Shameless (0.9) each hit their best numbers in a few weeks.
 OLYMPICS CHART:


WEDNESDAY 2/12/14 FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Middle (R) 1.4 36% -36% -26% 1.6
Suburgatory (R) 1.2 41% -29% -29% 1.4
Modern Family (R) 1.6 42% -54% -58% 1.9
Super Fun Night 1.3 48% -13%-0.2-1.9 15/16 n/a -13% -38% 1.5
Nashville (R) 0.7 38% -46% -62% 0.9
ABC:-40%-48%
Mike and Molly (R) 0.8 22% -43% -67% 0.9
The Beatles: The Night that Changed America (R) 0.9 23% -60% -54% 1.1
CBS:-58%-57%
Winter Olympics 5.6 34% -15%-1.0n/a 6/6 n/a +273% +269% 6.4
NBC:+273%+269%
American Idol Wed 3.4 37% -13%-0.5n/a 5/5 -21% -13% -21% 3.7
Fox:-13%-21%
Movie: Best in Show 0.3 45% n/a -60% -71% 0.4
CW:-60%-71%
Big5:+11%+2%

THURSDAY 2/13/14 FULL TABLE:
InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Taste 0.9 37% -10%-0.1n/a 6/7 -40% -5% -56% 1.0
Scandal (R) 0.7 39% -26% -75% 0.9
ABC:-12%-64%
The Big Bang Theory (R) 2.8 30% -45% -49% 3.1
The Millers (R) 1.8 31% -31% -53% 1.7
The Crazy Ones (R) 1.2 30% -29% -60% 1.2
Two and a Half Men (R) 1.3 30% -32% -55% 1.5
Elementary (R) 1.2 24% -33% -47% 1.5
CBS:-36%-52%
Winter Olympics 5.9 33% +5%+0.3n/a 6/7 n/a +0% +312% 6.6
NBC:+0%+312%
American Idol Thu 3.0 37% -3%-0.1n/a 5/5 -19% -3% -20% 3.3
Rake 1.1 35% +0%+0.0-0.1 3/4 n/a +0% -37% 0.9
Fox:-2%-25%
The Originals (R) 0.3 37% -68% -70% 0.4
Arrow (R) 0.3 36% -50% -40% 0.4
CW:-61%-60%
Big5:-13%+2%

FRIDAY 2/14/14 FULL TABLE:
InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Be My Valentine, Charlie Brown 1.0 33% +43% +11% -23% 1.3
Shark Tank (R) 1.2 34% +4% -35% 1.6
20/20 1.1 30% -8%-0.1+0.0 18/22 -27% -8% -27% 1.6
ABC:+2%-29%
Hawaii Five-0 (R) 0.9 21% -5% +38% 1.2
Hawaii Five-0 (R) 0.9 20% +29% -25% 1.3
Hawaii Five-0 (R) 0.8 19% +7% -41% 1.2
CBS:+8%-19%
Winter Olympics 4.5 30% -24%-1.4n/a 8/8 n/a -48% +260% 6.0
NBC:-48%+260%
Bones (R) 0.8 33% +0% -30% 1.1
Enlisted (R) 0.6 42% -14% -25% 1.0
Raising Hope (R) 0.5 42% -17% -29% 0.8
Fox:-7%-29%
Whose Line Is It Anyway? (R) 0.3 40% +50% +0% 0.4
Whose Line Is It Anyway? (R) 0.3 43% +50% +50% 0.4
The Originals (R) 0.1 30% -50% -50% 0.2
CW:-0%-11%
Big5:-36%+46%

SATURDAY 2/15/14 FULL TABLE:
InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Movie: Dreamgirls 0.5 28% n/a -17% -30% 0.6
ABC:-17%-30%
Undercover Boss (R) 0.5 24% -9% -17% 0.6
48 Hours (R) 0.4 30% -24% -53% 0.6
CBS:-19%-43%
Winter Olympics 4.4 33% -2%-0.1n/a 9/9 n/a -30% +633% 5.5
NBC:-30%+633%
Rake (R) 0.3 38% +0% -77% 0.4
The Following (R) 0.2 25% +0% -87% 0.5
Fox:+0%-82%
Big4:-30%+54%

SUNDAY 2/16/14 FULL TABLE:
InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
America's Funniest Home Videos (R) 1.2 31% -8% -20% 1.2
Movie: Up 1.0 38% n/a -2% -51% 1.1
Castle (R) 0.6 24% -20% -33% 0.9
ABC:-7%-42%
60 Minutes (R) 1.0 16% -13% -23% 1.0
Elementary (R) 0.5 18% -74% -80% 0.6
The Mentalist (R) 0.4 19% -82% -69% 0.6
The Good Wife (R) 0.4 19% -75% -74% 0.7
CBS:-67%-66%
Winter Olympics 4.9 29% +11%+0.5n/a 8/10 n/a -30% +313% 4.8
NBC:-30%+261%
Bob's Burgers (R) 0.6 54% +0% -33% 0.6
American Dad! (R) 0.8 66% +14% -27% 1.0
The Simpsons (R) 1.1 59% +0% -45% 1.4
Bob's Burgers (R) 1.1 62% +0% -39% 1.2
Family Guy (R) 1.2 60% -20% -50% 1.3
American Dad! (R) 1.0 60% -17% -47% 1.1
Fox:-6%-43%
Big4:-32%+17%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

No comments:

Post a Comment

Newer Post Older Post Home
© SpottedRatings.com 2009-2016. All Rights Reserved.