Friday, February 14, 2014

War of 18-49 Update, White Collar (2013-14)

Let's take a look at the 2013-14 season (the fifth overall) of White Collar on USA.

TimeslotLo AvgHi y2yA18-49+Results
Thursday 9:000.5 0.630.8 -15%33* detail

*- For this winter's War of 18-49 updates, the A18-49+ is based on a projected league average, calculated by applying the league average's current year-to-year trend (thru 2/9/14) to the final 2012-13 average. This should help make these numbers compare more fairly with seasons past.

Rating the Ratings: Season five was the first White Collar campaign to air fully during the broadcast regular season. It had a tough run in the fall, mostly managing 0.5's with some 0.6's sprinkled in. This level was down at least 20% from its last regular season run. But the show came back from holiday break against an easier Thursday landscape with some really positive results. All four January episodes did better than a 0.7 rating, and the finale (0.76) was actually double digits ahead of the season four finale. That left this 13-episode season at 15% behind the prior winter's average. White Collar is not yet renewed, though Deadline detailed the ongoing negotiations for what would probably be a final season renewal. Grade: C+.

Here's the now updated War of 18-49 post for White Collar.

1 comment:

Spot said...

You used the wrong logo.

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