Saturday, February 22, 2014

Spotted Ratings, Olympics Roundup 2/18-2/20/14

  • The Winter Olympics posted three straight 5.0 ratings, down 9%, 9% and 18% from the final Tuesday, Wednesday and Thursday of 2010. The Thursday rating is most disappointing since it featured figure skating finals, which have produced sizable (or even huge) spikes in years past. The story of Sochi seems to be a dearth of truly compelling storylines to draw the masses into primetime. Most Olympics have certain nights that spike way above the surrounding days, but this one's been pretty consistently blah. Through 14 apples-to-apples days, the 2014 Games are averaging 13% behind 2010 and 9% behind 2006.
  • We're finally nearing the end of this entertainment programming vacuum! Here are some tidbits scraped together from what little aired these three days:
    • After holding up quite well last week, this week was pretty much a disaster for the five hours of American Idol. A special Tuesday (2.7) edition was low, but Wednesday (2.6) and Thursday (2.4) went even lower (uncommon for regularly-scheduled nights). Those two nights were each down at least 20% from last week's deliveries and over a third from the same week last year.
    • On Wednesday, CBS aired originals of Criminal Minds (2.5) and CSI (2.0), which held up as well as pretty much anything has against the Games. CBS' resiliency in the face of holiday viewing depressions has been chronicled here many times before, and this was a similar situation. In addition to the irregular competition, the overall viewing estimates were quite low, especially in the last couple days. This might sort itself out a bit after I get half-hour breakdowns, but for now it leads to weird things like Criminal Minds' massive prelim True score.
    • And Thursday is most noteworthy because CBS tried a couple interesting things schedule-wise. A repeat Mom (1.8) got the show's first try after The Big Bang Theory (2.6) and matched last week's The Millers repeat. We talked last week in the Power Rankings about how The Crazy Ones looks like CBS' weakest comedy, and that was further supported here as the first 9/8c episode of Two and a Half Men significantly improved upon The Crazy Ones' rating last week. The Crazy Ones' absence from the sked further hints at trouble for that show (though its swap to 9:30 in originals next week is probably the stronger indicator).


A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Agents of SHIELD (R) 0.7 33% -30% -56% 0.7
The Goldbergs (R) 0.7 36% -22% -73% 1.0
Trophy Wife (R) 0.6 38% +0% -77% 0.9
Killer Women 0.6 24% -14%-0.1+0.0 6/6 n/a -8% -52% 0.9
NCIS (R) 1.3 17% +4% -63% 1.4
NCIS: Los Angeles (R) 1.4 22% +22% -48% 1.7
Person of Interest (R) 1.1 22% +22% -27% 1.2
Winter Olympics 5.0 34% -11%-0.6n/a 9/12 n/a -24% +369% 5.5
American Idol Wed 2.7 35% -21%-0.7n/a 6/6 -34% +135% +66% 2.9
The Vampire Diaries (R) 0.3 51% +20% -40% 0.3
Star-Crossed (R) 0.3 36% +50% +0% 0.4


A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Middle (R) 1.0 30% -29% -57% 1.1
Suburgatory (R) 0.7 30% -42% -63% 0.9
Modern Family (R) 1.2 37% -25% -70% 1.7
Super Fun Night 0.9 43% -31%-0.4-0.4 17/17 n/a -31% -55% 1.3
Nashville (R) 0.5 36% -33% -63% 0.7
Hawaii Five-0 (R) 0.9 21% +20% -63% 1.0
Criminal Minds 2.5 32% -11%-0.3-0.6 9/15 -4% +178% -6% 3.3
CSI 2.0 26% +0%+0.0-0.3 4/15 -13% +111% -13% 2.2
Winter Olympics 5.0 31% +0%+0.0n/a 9/13 n/a -10% +226% 6.0
American Idol Wed 2.6 33% -4%-0.1n/a 7/7 -37% -24% -37% 3.0
Arrow (R) 0.3 37% +0% -67% 0.3
The Tomorrow People (R) 0.2 33% -33% -76% 0.3


A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Taste 0.9 36% +0%+0.0n/a 6/8 -44% +3% -56% 1.1
Scandal (R) 0.7 35% +0% -75% 0.9
The Big Bang Theory (R) 2.6 32% -7% -54% 2.9
Mom (R) 1.8 32% +0% -54% 1.8
Two and a Half Men (R) 1.5 31%
+25% -50% 1.7
The Millers (R) 1.2 31% -8% -57% 1.4
Elementary (R) 1.1 28% -8% -54% 1.3
Winter Olympics 5.0 31% +0%+0.0n/a 9/14 n/a -16% +323% 5.9
American Idol Thu 2.4 33% -20%-0.6n/a 6/6 -38% -20% -38% 2.8
Rake 1.0 32% -9%-0.1-0.6 5/5 n/a -9% -75% 1.0
The Originals (R) 0.3 41% +0% -77% 0.4
Reign (R) 0.2 35% -43% -60% 0.3

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.


Spot said...

Spot, with the new CSI spinoff being announced, what do you think are the chances that CSI keeps its slot next year. I'm thinking it will probably move to Sunday. A tired, but still solid veteran is what they need on Sunday

Spot said...

I don't know about the chances, but I would move it to Sunday! It's one of the few good slots for CBS to launch a new drama.

Spot said...

What I think happened with the figure skating is that the American women were so far behind, and news networks were spoiling that...surprise! the Russian girl "pulled it out" and people tuned out.

Spot said...

Spot, are you doing best case and worst case for everything that is about to premiere?

Spot said...

I agree that there haven't been powerful, emotional narratives around the Winter Olympics. If anything, I think the medal stories are being matched, or overshadowed, by other stories like Russia's human rights problems and the comical escapades happening to some players (being stuck in a bathroom for example). If the tape-delay aspect is playing a part in the poor ratings here, then NBC's going to have another problem in 4 years with South Korea hosting. Or maybe American audiences are sick of Winter after being bombarded with bitter cold, snow, and ice, and just don't want to see more of it on TV.

I am curious now if NBC is going to turn a profit on these games. While they are paying less for Sochi than they did for Vancouver, and sold more ad space ahead of time, are these ratings enough to not force make-goods?

Spot said...

It gives it a promotional launch for The Voice, About a Boy, Growing Up Fischer, Crisis, Believe, and Hannibal. Makes sure everyone knows Blacklist, Chicago Fire, SVU, PD, and Grimm are back. It will be profitable in the long run

Spot said...

About a Boy premiere: 2.2 "fast official" A18-49 on low-viewing, old-skewing Saturday, with 11:05 PM start, and out of disappointing 2.7 Olympics, 76% retention (last half-hour was 2.9). Call me crazy, but that 2.2 looks great to me. I expected less than that from Boy, and I'd expect much less if I knew Olympics would produce such a loser ratings yesterday.

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