Thursday, February 13, 2014

War of 18-49 Update, The Biggest Loser (2013-14)

Let's take a look at the 2013-14 season (the fifteenth overall) of The Biggest Loser on NBC.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Tuesday 8:001.7 1.932.3 -17%102*solid detail

*- For this winter's War of 18-49 updates, the A18-49+ is based on a projected league average, calculated by applying the league average's current year-to-year trend (thru 2/9/14) to the final 2012-13 average. This should help make these numbers compare more fairly with fall seasons past.

Rating the Ratings: The Biggest Loser was a bit of a disappointment in its move back to Tuesday, especially since it got to air alongside The Voice's 9/8c results show. The premiere managed a 2.3, down substantially from the 3.0 for Jillian's return in early 2013. It settled at around a 2.0 for most of the fall, only a few ticks behind its normal level from last season. But it got weaker in the winter when The Voice was gone, consistently going below 2.0 and hitting several 1.7's. The end result is that this show should squeak above the league average, which is perfectly fine (and better than the show's last double-season on Tuesday in 2011-12). It should be back next season, preferably in a return to its 2012-13 role of spelling The Voice on Monday.  Grade: C-.

Here's the now updated War of 18-49 post for The Biggest Loser.

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