Sunday, April 7, 2013

The Question, Sunday 4/7/13: Does the Sunday Cable Madness Continue?


For most of its run, AMC's multiple Emmy winner Mad Men was "The Most-Heralded Show to Never Achieve a 1.0 Adults 18-49 Rating." It finally shook off that distinction in last year's premiere and held onto a 1.0 for a few weeks post-premiere. Down the stretch, it dipped back well below the number, but the "streaming effect" promises to help Mad Men add some more fans and hang another good two-hour premiere number. Does the Sunday cable Madness continue? That's The Question for Sunday, April 7, 2013.


Mad Men Last Season
1.2 (premiere, 3/25/12, +37% year-2-year)
0.88 (average, +21% year-to-year)
0.9 (finale, 6/10/12, +18% year-2-year)

Fellow mega-acclaimed Breaking Bad suddenly exploded last summer, from a 1.1 in its July 2011 premiere to a 1.5 in 2012. But Mad Men is an older show, it's actually on the downturn from an Emmy domination standpoint, and though I'm a fan, I do feel it's just inherently more "niche" than some of the other exploding cable serialized shows. The cable serialized trend is undeniable, so maybe Mad Men is headed for yet another series high, but I don't think the momentum is on its side to the same extent as for other members of this space.

Over/Under: 1.25.

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14 comments:

Spot said...

...Under. I did not know of its return tonight.

Spot said...

under

Spot said...

Under. I'm a huge fan, and I would love to see it go over, but it's pretty clear that this show is simply not going to break out the way Breaking Bad did.

Spot said...

1.3- Over

Spot said...

The DNGS is indicating that I should give it the benefit of the doubt. Over.

Spot said...

It could match that 1.2 but I reckon this one has peaked, under.

Spot said...

I would guess an 0.9. UNDER.

Spot said...

I have no idea. Under

Spot said...

Over at 1.5. I'm being way too optimistic, but I love this show!

Spot said...

Under.

Unknown said...

Under at 1.2.

Spot said...

I have no clue what to go with this, so I'm sticking with my patented optimism.


Over.

Spot said...

Over at 1.3

Spot said...

Nicholas Nuccio: "Under at 1.2."

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