Thursday, April 4, 2013

Spotted Ratings, Wednesday 4/3/13


WHAT MATTERS:
  • It was a strong ABC comedy Wednesday across the board, but the biggest positive was the premiere of new sitcom How to Live 9:30, which managed to tie last year's Apartment 23 April premiere and vastly exceeded the recent Suburgatory level in the slot. After finals, Modern Family was exactly the same-sized lead-in as it was for The B last year. The show has given itself a great deal of cushion with this start.
  • As for the rest of ABC, Modern Family's was up a rather drastic 31% from last week. While I thought its 3.2 return last week seemed "too low," the 4.2 at this time of year is probably a bit "too high," and I would expect it to eventually settle somewhere in the middle once How to Live declines. The Middle was also up at 8/7c, and Suburgatory made a sound transition back to the 8:30 slot, outrating most 2013 episodes of The Neighbors. Perhaps this is a Parks and Rec situation where the show just belongs at 8:30; if it can maintain this level, I wouldn't be surprised to see it stick in the hour next year. Nashville also swung back up given its best lead-in since November.
  • Elsewhere, Criminal Minds and CSI settled back a bit after big jumps in their last episodes, and NBC's Law and Order: SVU and Chicago Fire downticked against the return of CBS competition. But NBC did see a noticeable improvement in the 8:00 hour from Dateline.
  • And American Idol adjusted up in finals, so everything I said after prelims about the show dropping 50% from the premiere will have to wait. But it was still yet another new low, and there are only six weeks to go...!

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Middle 7.22 2.0 +11%n/a 16/18 n/a +11% +100% 2.01
Suburgatory 5.83 1.8 -5%-38% 16/19 n/a +20% +50% 1.93
Modern Family 10.88 4.2 +31%+20% 11/19 n/a +31% +133% 4.33
How to Live 8.44 2.9 n/an/a 1/1 n/a +53% +71% 2.75
Nashville 5.54 1.7 +13%+53% 13/16 n/a +10% +79% 1.62
Survivor 9.25 2.5 +0%n/a 5/8 -11% +2% -9% 2.58
Criminal Minds 10.79 2.8 -7%-4% 14/18 -7% +133% -8% 2.95
CSI 9.89 2.1 -9%-7% 16/18 -28% +62% -29% 2.04
Dateline Fri 5.88 1.4 +0%n/a 4/25 +40% +40% -7% 1.49
Law and Order: SVU 6.34 1.6 -6%+40% 10/18 n/a -6% +113% 1.89
Chicago Fire 6.37 1.6 -6%-6% 15/20 n/a -6% +100% 1.75
American Idol Wed 11.76 3.1 -3%n/a 13/13 -37% -4% -36% 3.25
Arrow 2.92 0.9 +0%n/a 16/19 n/a +6% +29% 0.99
Supernatural 1.90 0.8 -20%+0% 15/19 n/a -20% +0% 0.86

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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