Friday, April 5, 2013

Spotted Ratings, Thursday 4/4/13


WHAT MATTERS:
  • NBC's latest Thursday 10/9c effort Hannibal didn't do well by any standard other than the NBC Thursday 10/9c standard. By that standard, though, it might be workable. At least it's no Do No Harm (0.9 on 1/31/13). The other good news is that fierce drama competitors Elementary and Scandal go into repeats the next two weeks. That's really all there is to say for now; stay tuned.
  • Well, one more thing: it received absolutely no help from the NBC comedy lineup, with The Office at a series low and a two-week tryout for Go On at 9:30 beginning at about its late-winter Tuesday level.
  • Fox also tried new comedies on the night with New Girl and The Mindy Project getting the post-American Idol berth and, like last week's Raising Hope, going near the low end of their normal numbers. All it really did was just make the shows considerably older-skewing. The "special post-Idol tryout" may be nearing extinction.
  • ABC and CBS also went original and had a lot of lower-end results but nothing terribly unusual, though the CBS comedies got adjusted up in finals to post more significant week-to-week growth.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Wife Swap 4.01 1.3 -7%n/a 3/3 n/a -7% -13% 1.60
Grey's Anatomy 8.58 2.8 -3%-7% 17/20 +0% -2% +0% 3.41
Scandal 8.04 2.6 +0%-3% 7/18 +30% +0% +27% 2.97
The Big Bang Theory 17.24 5.2 +8%n/a 11/20 +18% +225% +18% 5.63
Two and a Half Men 13.71 3.9 +18%+8% 10/20 n/a +77% +44% 3.91
Person of Interest 14.57 2.7 -7%+18% 19/19 -10% +59% -10% 2.83
Elementary 10.48 2.1 -9%-7% 17/18 n/a -30% -14% 2.40
Community 2.32 1.0 -9%n/a 8/8 -23% +43% -23% 1.21
Parks and Recreation 2.93 1.5 -6%-9% 12/17 n/a +114% +25% 2.04
The Office 3.44 1.8 -5%-6% 18/18 n/a +157% +80% 2.21
Go On 2.45 1.1 -42%-56% 16/20 n/a +57% -8% 1.35
Hannibal 4.36 1.6 n/an/a 1/1 n/a +60% +68% 2.09
American Idol Thu 11.72 2.9 +4%n/a 10/12 -26% +5% -26% 3.46
New Girl 4.77 2.0 -9%+45% 17/21 -13% +54% -17% 2.14
The Mindy Project 3.24 1.3 +0%+54% 17/20 n/a +8% -38% 1.55
The Vampire Diaries (R) 1.01 0.3 -75% -25% 0.38
Beauty and the Beast (R) 0.74 0.2 -67% -43% 0.28

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

4 comments:

Spot said...

Isn't this roughly in line with what most other dramas are premiering to this season? Not that that's good for Hannibal, but relatively speaking, it's not particularly bad.

I'm on record as saying the show will be renewed no matter what, but it will be interesting to see if it grows at all by the time its done. It skewed young and it got great reviews, so perhaps a buzz of sorts will spread.

Do you know anything about the special international financing deal, by the way? I've seen hints it wasn't a big financial risk for NBC because of heavy international sales, although even if that's true, I'd guess it's harder to pull off if the show doesn't do well here or anywhere really.

Spot said...

Hannibal's ratings are certainly in line with dramas that have been axed.

Spot said...

According to TVBTN, Hannibal pulled the best ratings for NBC in this timeslot in the past 12 months. But it's the second-lowest drama series premiere for NBC this season (although we'll see when this is updated with finals if Spot's True2 number for Hannibal will end up outranking Chicago Fire's debut). As for its rank in new drama series, unless I've missed one...


Revolution: 4.1

The Following: 3.2
Elementary: 3.1
Nashville: 2.8
Vegas: 2.5
Last Resort: 2.2
666 Park Avenue: 2.1
Deception: 2.0
Chicago Fire: 1.9
Golden Boy: 1.8
Hannibal: 1.6
Red Widow & The Mob Doctor: 1.5
Zero Hour: 1.4
Made in Jersey: 1.1
Do No Harm: 0.9

Spot said...

I've been assuming that NBC will give a face-saving renewal to Go On, but I would be very disappointed if it happened now. That wouldn't be saving face; it would be admitting defeat. Put three new comedies plus Parks and Rec on Thursday and dump everything else. There's absolutely no point in keeping these loser comedies around.

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