Wednesday, April 10, 2013

Spotted Ratings, Sunday 4/7/13


WHAT MATTERS:
  • CBS dominated Sunday with a year-to-year explosion from the Academy of Country Music Awards, up a whooping 39% from last year's 3.1. The CBS release said it was the show's largest audience since 1998 and largest demo delivery since 2001. Not really sure why that happened, but the near-complete lack of broadcast resistance was probably a bit of a factor; only The Cleveland Show and the last one-hour Celebrity Apprentice were new.
  • Sunday cable notables:
    • Mad Men was back on AMC, but for the first time it did not set new series highs on premiere night, averaging 3.37 million viewers and a 1.1 A18-49 demo. Those were both down just a bit from the season five premiere (3.535m, 1.2).
    • Week two of HBO's Game of Thrones (4.27m, 2.3) also had series-second-best deliveries and was the top scripted program of the night on broadcast or cable, but it was down a tick from last week's against-The Walking Dead premiere.
    • And History's Vikings (3.31m, 1.2) held up rather swimmingly in the demo in its first week without a huge The Bible lead-in. While it shed nearly a third of its viewership, it was down just a tick week-to-week in 18-49, supporting my premiere night observation that the two shows appeared to skew very differently.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
America's Funniest Home Videos (R) 5.59 1.1 +69% +10% 1.19
Once Upon a Time (R) 2.96 0.6 +9% -40% 0.70
Revenge (R) 2.37 0.6 -59% -64% 0.81
Red Widow (R) 2.17 0.5 -50% -73% 0.76
60 Minutes 9.52 1.4 -44%n/a 22/24 -36% -67% -67% 1.51
Academy of Country Music Awards 15.50 4.3 +39% +130% +121% 3.63
The Voice Spring (R) 3.91 1.2 +4% +20% 1.22
Celebrity Apprentice (R) 2.60 0.8 -45% -56% 0.78
Celebrity Apprentice 4.53 1.4 -7%-47% 6/6 -33% -7% -39% 1.55
Bob's Burgers (R) 1.74 0.7 +17% -13% 0.79
The Cleveland Show (R) 1.99 0.8 +0% -11% 1.06
The Simpsons (R) 3.24 1.4 +0% -7% 1.56
Bob's Burgers (R) 2.99 1.4 +17% +0% 1.44
Family Guy (R) 3.58 1.7 +31% -6% 1.68
The Cleveland Show 3.38 1.6 -16%-23% 7/16 n/a +23% +7% 1.44

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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