Monday, April 1, 2013

Spotted Ratings, Thursday 3/28/13


WHAT MATTERS:
  • Week two of March Madness was naturally much stronger than week one, with better games and only one competing game on cable. The preliminary 2.3 rating for CBS primetime was even with the second Thursday of last year on 3/22/13, and the finals for the combined games were also even year-to-year (down in the early game and up in the late one).
  • It was a relatively light night for entertainment originals with NBC and CBS out of the mix aside from the last two eps of 1600 Penn. But the stuff on Fox and ABC was down a bit anyway, and Wife Swap took a noticeable dip in its second week in the dreaded ABC lead-off role. The diminishing potency of the American Idol lead-in was on display as Fox's Raising Hope tryout actually did worse than the show's normal Tuesday numbers.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Wife Swap 4.23 1.4 -18%n/a 2/2 n/a -18% -7% 1.91
Grey's Anatomy 9.02 2.9 -3%-18% 15/19 n/a -2% +132% 3.57
Scandal 7.97 2.6 -4%-3% 7/17 n/a -4% +225% 2.89
NCAA Basketball 5.77 1.7 -19%n/a 3/6 -19% -9% -52% 2.26
NCAA Basketball 7.99 2.8 +65%n/a 1/7 +17% +110% -3% 3.39
Community (R) 2.24 0.7 -36% -59% 0.95
1600 Penn 1.92 0.7 -22%-22% 12/12 n/a -22% -53% 1.16
The Office (R) 1.62 0.7 -22% -42% 1.11
1600 Penn 1.91 0.7 +0%+0% 12/13 n/a -22% -46% 1.09
Law and Order: SVU (R) 3.95 1.0 -5% +0% 1.41
American Idol Thu 11.43 2.8 -3%n/a 11/11 -36% -3% -36% 3.73
Raising Hope 4.16 1.3 -7%n/a 21/21 -13% -41% -55% 1.41
Raising Hope 3.28 1.2 -8%-54% 22/22 -20% -33% -54% 1.56
The Vampire Diaries 2.46 1.2 -8%n/a 14/18 +0% -8% +0% 1.67
Beauty and the Beast 1.50 0.6 +0%-8% 6/17 n/a +0% +0% 0.63

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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