Monday, April 1, 2013

Spotted Ratings, Friday 3/29/13


WHAT MATTERS:
  • It doesn't appear Happy Endings has been saved. The show's Friday debut averaged a 0.9 demo at 8:00 and then dropped significantly to a 0.7 at 8:30. So it barely managed half of the week-ago multicams' ratings.
  • The other entertainment programs were even to down on another low-viewed pre-Easter evening, with Shark Tank (its lead-in surely didn't help) and Touch each dropping multiple ticks.
  • Another basketball night on CBS was down three ticks year-to-year, growing a bit for the early game but dropping big vs. a huge late game last year. In the end, the CBS doubleheader actually lost to the TBS doubleheader (Kansas/Michigan (2.2) and Florida/Florida Gulf Coast (2.6)).

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Happy Endings 2.97 0.9 -31%n/a 13/14 -53% -44% -25% 1.16
Happy Endings 2.29 0.7 -22%n/a 15/15 -63% -50% -46% 1.15
Shark Tank 6.19 1.8 -10%-46% 10/20 n/a +24% +20% 2.53
20/20 5.89 1.4 -7%+29% 13/30 -33% -10% -33% 1.87
NCAA Basketball 5.96 1.7 -39%n/a 4/8 +13% +96% +0% 2.33
NCAA Basketball Bridge 4.80 1.5 +36%+113% 1/2 n/a +36% +0% 2.01
NCAA Basketball 7.11 2.3 +35%n/a 2/9 -28% +92% +39% 3.18
Fashion Star 2.84 0.7 +0%n/a 2/4 -53% +0% -18% 0.98
Grimm 4.86 1.4 +0%+0% 14/16 +17% +0% +17% 2.02
Rock Center 4.16 0.8 +0%+0% 19/24 +0% +0% -30% 1.13
Kitchen Nightmares (R) 2.61 0.9 +0% -25% 1.25
Touch 2.37 0.5 -29%+0% 9/9 -81% -29% -57% 0.79
Nikita 1.22 0.4 +0%n/a 3/14 +0% +14% +0% 0.57
Cult 0.54 0.1 -50%+0% 6/6 n/a -50% -87% 0.14

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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