Monday, April 1, 2013

SpotVault - Splash (ABC) - 2012-13 Ratings





Splash
Tuesdays, 8/7c, ABC







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Tu3/19/20138:001:009.022.6832.29.2n/a2.80-7%
2Tu3/26/20138:001:006.721.7533.211.2n/a1.89-10%
3Tu4/2/20138:001:005.751.4432.19.3n/a1.57-11%
4Tu4/9/20138:001:005.241.2430.910.7n/a1.49-20%
5Tu4/16/20138:001:005.221.1331.49.6n/a1.30-15%
6Tu4/23/20138:001:004.871.1332.810.4n/a1.23-11%
7Tu4/30/20138:001:004.320.9329.610.1n/a1.18-24%
8Tu5/7/20138:001:004.301.0330.910.1n/a1.23-18%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
5.681.3831%1.59-13%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Sa3/23/20138:001:002.90.7326.83.9n/a0.91-23%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

More SpotVault in the Index.

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