Thursday, April 11, 2013

Spotted Ratings, Wednesday 4/10/13


WHAT MATTERS:
  • Week two of ABC's How to Live held up in fairly typical week two fashion, down a preliminary 14%. Even if it goes down in finals, it remained well ahead of the recent Suburgatory pace in the slot. Considering Modern Family was also down a few ticks, this is not bad at all. But now it gets two weeks with a repeat lead-in.
  • Most of the excitement elsehwere was in the 10:00 hour, where CSI was up a few ticks, Nashville ticked up despite the slightly negative momentum earlier in the ABC evening, and a pilot encore of Hannibal ended up slightly ahead of its SVU repeat lead-in after finals.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Middle 7.55 2.0 +0%n/a 16/19 -5% +0% -5% 2.04
Suburgatory 5.60 1.8 +0%+0% 16/20 -14% +0% -14% 1.95
Modern Family 10.38 3.8 -10%+0% 17/20 -10% -10% -10% 4.07
How to Live 7.33 2.5 -14%-10% 2/2 n/a -14% -14% 2.50
Nashville 5.96 1.8 +6%-14% 9/17 n/a +9% +13% 1.89
Survivor 9.38 2.6 +4%n/a 2/9 -4% +6% -2% 2.71
Criminal Minds 11.47 3.0 +7%+4% 6/19 +0% +9% -2% 3.24
CSI 11.11 2.4 +14%+7% 6/19 +0% +12% +0% 2.43
Dateline Fri 5.20 1.2 -14%n/a 17/26 +20% -11% -4% 1.30
Law and Order: SVU (R) 3.77 0.9 -44% +64% 1.17
Hannibal (R) 3.14 1.0 -39% -39% 1.30
American Idol Wed 12.23 3.2 +3%n/a 12/14 -36% +2% -37% 3.43
Arrow (R) 1.56 0.4 -56% +0% 0.45
Supernatural (R) 1.14 0.4 -50% -20% 0.49

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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