Thursday, January 5, 2012

Spotted Ratings, Wednesday 1/4/12 (FINALS)


WHAT MATTERS:
  • The return of ABC Wednesday did pretty well, with all five shows (The Middle, Suburgatory, Modern Family, Happy Endings and Revenge) up from their last airings on December 7 and very close to their mid-November levels.
  • However, it's hard to get too excited about ABC considering the performance came against almost entirely repeat competition elsewhere. Among the unscripted leftovers, CBS' I Get That a Lot did a whole lot better than Fox's Mobbed. Things on Wednesday will heat up considerably starting next week with One Tree Hill and the Whitney/Cheslea hour, then the return of American Idol the following week.

FULL TABLE:

Info Show Timeslot TRUE
A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Middle3.038%+7%n/a+3%3/11+4%n/a2.75
Suburgatory2.942%+4%+7%-4%7/10-5%-3%2.48
Modern Family5.752%+12%+4%+1%3/10+3%+97%5.20
Happy Endings3.255%+14%+12%+4%3/10-5%-44%2.09
Revenge2.540%+4%+14%-5%7/11-5%-22%2.58
I Get That a Lot2.335%n/an/an/an/a+80%n/a2.01
Criminal Minds (R)2.031%-17%+28%+6%4/7-6%-13%1.56
CSI (R)1.727%-19%-17%+6%3/6-8%-15%1.77
Up All Night (R)1.038%+43%n/a-3%8/16-18%n/a0.67
Whitney (R)1.042%+25%+0%+3%5/12-21%+0%0.86
Harry's Law (R)0.823%+60%+11%+44%1/12+5%-20%0.61
Law and Order: SVU (R)1.138%+22%+60%+16%1/12+14%+38%1.21
Glee (R)0.845%-11%n/a-2%3/6+3%n/a0.50
Mobbed1.250%-20%-69%-20%2/2-66%+50%1.02
The Secret Circle (R)0.342%+0%n/a-5%3/14-28%n/a0.19
The Secret Circle (R)0.347%+0%+0%-5%3/15-36%+0%0.24

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous average for programming of the same type this season.
Lead - A18-49 percent difference from lead-in program.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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