Thursday, January 19, 2012

Spotted Ratings, Monday 1/16/12: Welcome to Alcatraz (FINALS)


WHAT MATTERS:
  • Fox got a solid start from Alcatraz, which slightly outdid both Fox's fall premiere of Terra Nova (3.1) as well as the series premiere of fellow JJ Abrams offering Fringe (3.2 on 9/9/08). Only Once Upon a Time (4.0) had a stronger start among dramas this season.
  • Despite skewing quite old, NBC still got massive timeslot improvement in the demo from Betty White Night, with her 90th birthday special and the preview of Off Their Rockers doing about 70% better than The Sing-Off's average in the same timeslot. And Rock Center followed with an outright series high, for whatever that's worth. (It still dropped 50% from Off Their Rockers.)
  • Among the timeslot incumbents, The Bachelor swung back up to its premiere rating, while the only big mover on all-original CBS was the up-double-digits How I Met Your Mother. It is frankly kind of unbelievable that we now live in a world where HIMYM is just 0.2 demo points behind Two and a Half Men and 2 Broke Girls is tied with it. Will they both make the pass later this season?

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Bachelor7.432.441%+9%n/a+4%1/3-10%n/a2.20
Castle9.412.230%-4%+9%-11%10/12-11%-8%1.94
How I Met Your Mother10.084.456%+13%n/a-0%7/14+1%n/a4.30
2 Broke Girls11.404.652%+5%+13%-2%3/14+1%+5%4.30
Two and a Half Men13.024.645%+2%+5%-21%13/14-21%+0%4.22
Mike and Molly11.093.844%+0%+2%-8%11/13-13%-17%3.15
Hawaii Five-010.732.833%-3%+0%-8%11/14-8%-26%2.38
Betty White's 90th Birthday13.862.725%n/an/an/an/a+59%n/a2.54
Off Their Rockers12.262.627%n/an/an/a1/1+42%-4%2.24
Rock Center5.571.330%+86%+13%+31%1/12+21%-50%0.98
Alcatraz10.053.342%n/an/an/a1/1+25%n/a3.11
Gossip Girl1.290.659%+0%n/a-6%5/11-6%n/a0.52
Hart of Dixie (R)0.790.349%+0%+200%-22%5/7-59%-50%0.22

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
Lead - A18-49 percent difference from lead-in program.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

1 comment:

Spot said...

Deadline said Alcatraz was FOX's highest drama premiere since Human Target (viewers, on a Sunday after football in 2010) and Lie to Me (demo, on a Wednesday after AI in 2009). All three debuted in January. It's impressive that Alcatraz maintained these numbers over two hours, without a big lead in. Terra Nova is toast.

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