Thursday, January 5, 2012

Spotted Ratings, Monday 1/2/12: Will You Accept These Ratings? (FINALS)


WHAT MATTERS:
  • Happy midseason! Unfortunately, we're not off to a particularly good start on broadcast, probably thanks in part to the Fiesta Bowl on ESPN. The Bachelor returned to ABC down by 17% from last year's opener. It joined pretty much every unscripted program from the fall in premiering down double digits. But the return of Wife Swap in celebrity form did pretty respectably at 10:00, retaining almost the whole Bachelor demo audience. It moves to its regular Tuesday 9/8c timeslot starting tonight.
  • CBS' once-piping hot Monday lineup mostly took a hit, with only 2 Broke Girls and Mike and Molly avoiding season lows among the comedies (and then only barely). It continues what has been a topsy-turvy season for the CBS comedies. Usually they do only OK during the fall against Dancing and pop up in January against The Bachelor. This year, they beat the crap out of DWTS but aren't off to a good start in the winter. Most applicable shows were approximately even year-to-year, which is much worse than in the fall.
  • Facing their strongest competition yet, NBC's Who's Still Standing? and Fear Factor held up pretty well relative to their holiday hiatus numbers. So I can use my new Tavg number, I'll note that Fear Factor remains a massive improvement on the fall's Monday offering The Sing-Off.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Bachelor7.782.439%n/an/an/a1/1-13%n/a1.89
Celebrity Wife Swap6.252.347%n/an/an/a1/1-8%-4%2.38
How I Met Your Mother10.143.949%-13%n/a-13%13/13-11%n/a2.77
2 Broke Girls12.104.447%+5%-7%-7%9/13-4%+13%3.76
Two and a Half Men13.944.541%-4%+33%-24%13/13-24%+2%3.81
Mike and Molly11.903.841%-5%-4%-9%11/12-14%-16%3.23
Hawaii Five-011.902.931%+4%-5%-5%10/13-5%-24%2.84
Who's Still Standing?5.561.535%+0%n/a-7%3/6-11%n/a0.98
Fear Factor6.012.451%-4%-0%-23%4/4+41%+60%2.21
Rock Center3.781.137%+38%+60%+9%2/10+0%-54%0.95
House (R)3.641.242%+50%n/a+20%2/4-13%n/a0.72
House (R)3.871.240%+0%+0%+14%2/5-14%+0%1.05
The Secret Circle (R)0.840.346%+0%n/a-4%2/10-14%n/a0.14
The Secret Circle (R)0.680.356%+0%+0%-3%2/11+3%+0%0.26

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous average for programming of the same type this season.
Lead - A18-49 percent difference from lead-in program.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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