Wednesday, January 11, 2012

Spotted Ratings, Saturday 1/7/12 (FINALS)


WHAT MATTERS:
  • NBC's NFL Wild Card matchup between New Orleans and Detroit outrated all of their Sunday Night Football games this season and easily won the primetime week. It also about quadrupled its combined broadcast competition. Not that this really means anything, but the game and the kickoff show also posted the rarely-seen quadruple-digit timeslot improvement (though I'm not really sure what originals they're even being compared to).
  • As primary season heats up, ABC went with a Republican debate in New Hampshire. It slightly outrated the only other broadcast primetime debate of the season, CBS' South Carolina debate on 11/12/11 (0.9).

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Winter Wipeout (R)3.20.832%+14%n/a+14%1/2-19%n/a0.87
New Hampshire Debate6.31.122%n/an/an/an/a-32%+38%1.20
Rules of Engagement (R)1.80.536%-80%n/a-77%6/6-43%n/a0.41
Rules of Engagement (R)2.00.532%+0%+0%-74%6/7-48%+0%0.53
The Mentalist (R)3.60.725%-63%-72%-56%8/8-21%+40%0.79
48 Hours Mystery4.91.026%-23%-30%-15%9/10-48%+43%1.18
NFL Prekick25.59.045%n/an/an/a1/1+1025%n/a10.83
NFL Playoffs31.811.345%n/an/an/a1/1+1469%+26%12.49
Cops3.11.041%-17%n/a-21%9/12-28%n/a1.03
Cops (R)3.21.040%-23%-17%-18%5/6-9%+0%1.07
Terra Nova (R)1.30.439%-20%+100%-47%10/10-42%-60%0.35

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous average for programming of the same type this season.
Lead - A18-49 percent difference from lead-in program.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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