Wednesday, January 25, 2012

Spotted Ratings, Sunday 1/22/12: The Nielsen Football Giants (FINALS)


WHAT MATTERS:
  • This Sunday will likely be the second-highest viewed primetime of the year thanks to the massive NFC Championship Game. (Highest-viewed will be Super Bowl Sunday in two weeks.) Over 45% of adults 18-49 were watching TV from 7:00 to 10:30, and nearly half of those were watching the NFC Championship Game. The game did nearly two points better than last year's primetime AFC Championship Game (19.7). American Idol followed the game at 10:57 ET with its biggest ratings of the season.
  • ABC held up swimmingly against the game, led by Once Upon a Time. Last year, their scripted originals sat out this week, so there's no great comparison.
  • Most affected by the proceedings was CBS' Undercover Boss, down huge from last week's premiere but also mixed into a lineup of repeats. We saw what that did for Once Upon a Time back in December, so let's wait a week before we make too much of this.
  • NBC bid adieu to Prime Suspect with its two lowest-rated episodes.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
America's Funniest Home Videos5.101.128%-8%n/a-29%11/11-25%n/a0.96
Once Upon a Time9.333.244%-3%-8%-10%8/10+3%+191%2.61
Desperate Housewives7.482.644%-4%-3%-11%12/12-10%-19%1.72
Pan Am3.741.241%+0%-4%-36%11/12-36%-54%0.88
60 Minutes (R)7.901.524%+67%n/a+67%1/2-56%n/a1.26
Undercover Boss9.252.332%-23%+0%-23%2/2-28%+53%1.79
The Good Wife (R)5.631.125%+0%+92%+22%1/3-55%-52%0.65
CSI: Miami (R)6.171.327%-13%-45%+20%2/6-42%+18%1.38
Dateline Sun (R)5.201.127%n/an/an/a1/1-10%n/an/a
Prime Suspect4.310.824%-20%+57%-37%12/12-48%-27%0.55
Prime Suspect3.650.725%-13%-27%-43%13/13-46%-13%0.62
NFL Playoffs57.6321.447%+71%n/a+80%1/3+628%n/a17.81
American Idol Wed19.77.951%+7%n/a+7%1/2n/a-63%6.85

NOTE: Since I don't usually do Fox numbers beyond 10:00, plus Idol had a massive overrun, I had to do a little rejiggering. As a result, both the CSI: Miami (R) and the American Idol TRUE calculations use something resembling the preliminary TRUE formula.


KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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