Thursday, January 19, 2012

Spotted Ratings, Wednesday 1/18/12: Death Stumble (FINALS)


WHAT MATTERS:
  • As American Idol begins its second decade on television, is it finally on its way to joining the rest of the mere mortals of TV? It's certainly not quite there yet, but the 24% drop for this season's Idol premiere is the biggest year-to-year drop for an Idol premiere. A couple things to keep in mind: 1) I'm a little surprised the drop was this big, but it continues what has been a really soft year for competition reality in general; and 2) last year's 18% drop on premiere night was the previous biggest ever, and yet that season ended up down only mid-single-digits as a whole. So don't write off the show just yet.
  • As for the franchise's potency as a "Death Star"? As usual, almost everything dropped, but for the most part it feels like it could've been worse, and most regulars avoided outright lows. The biggest drops came on the CW and from NBC's comedy "Happy Hour," but that was largely because they were premiering there last week. Whitney, week two of Are You There, Chelsea? and One Tree Hill were all down 20%+. The only other outright season lows came from Criminal Minds (even though it was up from last year's vs.-Idol debut) and Law and Order: SVU , and the only other regulars down double-digits were ABC's 8:00 hour offerings The Middle and Suburgatory.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Middle8.082.540%-14%n/a-14%12/13-14%n/a2.62
Suburgatory7.052.545%-14%-14%-17%11/12-18%+0%2.37
Modern Family11.895.155%+0%-14%-9%9/12-8%+104%6.05
Happy Endings6.052.961%-3%+0%-6%9/12-13%-43%2.54
Revenge7.672.542%+4%-3%-4%7/13-4%-14%2.18
NCIS (R)9.001.521%-32%n/a-26%6/7-53%n/a1.40
Criminal Minds13.003.231%-6%-52%-13%11/11-13%+113%3.69
CSI12.022.830%-3%-6%+1%5/11+1%-13%2.45
Whitney4.151.649%-20%n/a-27%12/12-18%n/a1.55
Are You There, Chelsea?4.211.752%-26%-20%-26%2/2+15%+6%1.63
Harry's Law6.411.122%-8%-26%-9%10/12-9%-35%1.08
Law and Order: SVU6.421.836%-10%-8%-13%12/12-11%+64%1.74
American Idol Wed21.937.443%n/an/an/a1/1+125%n/a8.22
One Tree Hill1.530.759%-22%n/a-22%2/2+24%n/a0.68
Remodeled (R)0.560.369%n/an/an/a1/1-63%-57%0.25

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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