Thursday, January 19, 2012

Spotted Ratings, Sunday 1/15/12: Nielsen Dynamite (FINALS)


WHAT MATTERS:
  • As usual, Fox took advantage of its NFL playoff lead-in to create a huge evening of animation. It started with The Simpsons, up a silly 135% week-to-week and easily a season high but a bit weaker than the episode in the same situation last year (5.7). Then the first episode of Napoleon Dynamite was the season's third-biggest premiere. Seems impressive, but again, it was a bit weaker than Bob's Burgers (4.5) in the same situation last year. Family Guy joined the outright season high brigade (but, all together now, a little weaker than last year (4.7)), then episode two of Napoleon dropped a good bit.
  • The Golden Globes ended up down a couple ticks year-to-year but still dominated their three hours of primetime.
  • Also as usual, Globes night wasn't great to CBS and ABC, though a Once Upon a Time-led ABC took a smaller hit than usual
  • As for CBS, the big question coming into today was which Undercover Boss would show up, the 3.0 one that had persisted for most of the show's second season or the 2.0 one that mysteriously popped up in the last couple weeks of last season. At least on premiere night, it was the former, as Undercover Boss was way down from its September 2010 premiere but about on par with the 3.0 level it approximated for most of the 2010-11 season. But it was a pretty impressive start considering how far the rest of the CBS evening came back to earth with no NFL support.

    FULL TABLE:

    Info Show Timeslot TRUE
    Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
    America's Funniest Home Videos5.121.230%-14%n/a-24%10/10-20%n/a1.09
    Once Upon a Time9.833.343%-11%-14%-8%7/9+7%+175%3.14
    Desperate Housewives7.912.744%-10%-11%-8%9/11-7%-18%2.17
    Pan Am3.821.240%-8%-10%-38%11/11-38%-56%0.94
    60 Minutes8.691.522%-69%n/a-49%16/16-58%n/a1.36
    Undercover Boss11.593.033%n/an/an/a1/1-7%+100%2.79
    The Good Wife9.452.027%-26%-38%-5%7/13-19%-33%1.48
    CSI: Miami (R)7.091.527%+25%+82%+59%1/5-33%-25%1.44
    Golden Globes Arrivals4.411.132%n/an/an/an/a+22%n/an/a
    Golden Globe Awards16.855.038%n/an/an/an/a+241%+355%4.79
    NFL Overrun45.1215.845%+12%n/a+53%1/16+778%n/a18.15
    The Simpsons11.485.460%+135%+1480%+65%1/11+63%-66%2.49
    Napoleon Dynamite8.744.464%n/an/an/a1/1+93%-19%3.55
    Family Guy8.314.468%+42%+100%+34%1/11+33%+0%3.72
    Napoleon Dynamite6.883.361%-25%-19%-25%2/2+30%-25%2.47

    KEY (with much more detail at the New Daily Spotted Ratings page):

    Viewers - The total number of viewers (age 2+, in millions) that watched the program.
    A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
    Skew - Percentage of the total audience that falls in the 18-49 demo.
    Last - A18-49 percent difference from previous episode.
    LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
    Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
    Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
    Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
    Lead - A18-49 percent difference from lead-in program.
    TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

    (R) - Repeat.

    More Spotted Ratings in the Index.

    1 comment:

    Spot said...

    I fell asleep during Napoleon Dynamite

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