Thursday, January 26, 2012

Spotted Ratings, Wednesday 1/25/12 (FINALS)


WHAT MATTERS:
  • Though the problems continue for American Idol, once again down about 30% year-to-year, Fox got a solid preview out of Touch, which dropped only about 40% of the Idol lead-in. It's the season's second-biggest drama premiere in raw 18-49, though it may end up Truly behind some of the 3.0+ self-starters. (If the prelim holds, it'd be behind both Terra Nova and Alcatraz.)
  • CSI said goodbye to Marg Helgenberger with its biggest numbers since about halfway through last season. The 21% increase is actually a bigger week-to-week bump than a few notable recent procedural departures brought. The last episode of William Petersen on CSI (6.6 on 1/15/09) was up 14% and Jesse L. Martin's Law & Order departure (3.7 on 4/23/08) was up 12%, though both of those came after long hiatuses.
  • NBC's Happy Hour keeps getting unhappier, with further double-digit drops for Whitney and Are You There, Chelsea?.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Middle (R)5.251.537%+15%n/a+8%3/11-48%n/a1.42
Suburgatory (R)4.221.442%+0%+15%+9%4/12-53%-7%1.47
Modern Family (R)6.502.549%+178%-7%+39%3/12-54%+79%2.39
Happy Endings (R)3.951.755%+42%+32%+9%2/4-48%-32%1.37
Revenge (R)3.130.937%+50%+42%-4%3/6-65%-47%0.72
Criminal Minds (R)7.851.829%+0%n/a-5%5/9-43%n/a1.85
Criminal Minds13.813.734%+16%+20%+2%5/12+1%+106%3.54
CSI14.263.430%+21%+16%+23%1/12+22%-8%3.14
Whitney4.401.441%-13%n/a-34%13/13-27%n/a1.30
Are You There, Chelsea?3.801.447%-18%-13%-30%3/3-8%+0%1.49
Law and Order: SVU (R)3.641.242%+33%+17%+28%1/15+0%-14%1.00
Law and Order: SVU (R)4.051.444%+17%-14%+47%1/16-30%+17%1.34
American Idol Wed19.676.542%-18%n/a-13%3/3+72%n/a7.46
Touch12.013.942%n/an/an/a1/1+14%-40%2.95
One Tree Hill1.460.761%+0%n/a-13%2/3+17%n/a0.72
Remodeled (R)0.570.245%-33%+133%-33%3/3-75%-71%0.09

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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