Spotted Ratings, Saturday 1/14/12 (FINALS)

WHAT MATTERS:

• A funny thing happened on the way to a 40+ million viewer Divisional Round game for CBS: Tim Tebow got blown out. The game looked like it had big potential in the early minutes, starting with a 13.5 demo in the 8:30 half-hour and peaking in the 9:00 half-hour with over 40 million viewers and a 14.5/38 demo. From there, though, the viewers quickly filed away. It pulled an 11.4 demo at 10:30 and may well have been even lower beyond that point.

• Tebow's loss was Miss America's gain, as the pageant benefited greatly from the CBS exodus. It started with a 1.5 in the 9:00 half-hour but got up to a 2.2 by 10:30. Overall, the pageant finished up a couple ticks year-to-year.

FULL TABLE:

Info				Show				Timeslot		TRUE
	Viewers	A18-49	Skew	Last	LeLa	Avg	Rank	Tavg	Lead
Winter Wipeout (R)	2.9	0.8	35%	+0%	n/a	+7%	1/3	n/a	n/a	0.85
Miss America Pageant	6.7	1.8	34%	n/a	n/a	n/a	n/a	n/a	+125%	2.10
NFL Pregame	7.8	2.2	36%	n/a	n/a	n/a	1/1	n/a	n/a	2.48
NFL Playoffs	34.16	12.5	47%	+11%	-76%	+11%	1/2	n/a	+468%	14.82
The Firm (R)	2.3	0.4	22%	n/a	n/a	n/a	1/1	n/a	n/a	0.30
Law and Order: SVU (R)	3.4	0.7	26%	-36%	-50%	-27%	12/13	n/a	+75%	0.79
NFL Overrun	40.6	14.1	44%	-8%	n/a	+40%	2/15	+1064%	n/a	16.95
Cops	4.1	1.5	47%	+50%	+1310%	+21%	2/13	+4%	-58%	1.15
Terra Nova (R)	2.2	0.7	41%	+75%	+50%	-4%	4/11	-44%	-53%	0.59

Note: Cops is given the rating for the short post-game show (3.6) as a lead-in rather than the rating for the full game.


KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
Lead - A18-49 percent difference from lead-in program.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.