Thursday, January 19, 2012

Spotted Ratings, Saturday 1/14/12 (FINALS)


WHAT MATTERS:
  • A funny thing happened on the way to a 40+ million viewer Divisional Round game for CBS: Tim Tebow got blown out. The game looked like it had big potential in the early minutes, starting with a 13.5 demo in the 8:30 half-hour and peaking in the 9:00 half-hour with over 40 million viewers and a 14.5/38 demo. From there, though, the viewers quickly filed away. It pulled an 11.4 demo at 10:30 and may well have been even lower beyond that point.
  • Tebow's loss was Miss America's gain, as the pageant benefited greatly from the CBS exodus. It started with a 1.5 in the 9:00 half-hour but got up to a 2.2 by 10:30. Overall, the pageant finished up a couple ticks year-to-year.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Winter Wipeout (R)2.90.835%+0%n/a+7%1/3n/an/a0.85
Miss America Pageant6.71.834%n/an/an/an/an/a+125%2.10
NFL Pregame7.82.236%n/an/an/a1/1n/an/a2.48
NFL Playoffs34.1612.547%+11%-76%+11%1/2n/a+468%14.82
The Firm (R)2.30.422%n/an/an/a1/1n/an/a0.30
Law and Order: SVU (R)3.40.726%-36%-50%-27%12/13n/a+75%0.79
NFL Overrun40.614.144%-8%n/a+40%2/15+1064%n/a16.95
Cops4.11.547%+50%+1310%+21%2/13+4%-58%1.15
Terra Nova (R)2.20.741%+75%+50%-4%4/11-44%-53%0.59

Note: Cops is given the rating for the short post-game show (3.6) as a lead-in rather than the rating for the full game.


KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
Lead - A18-49 percent difference from lead-in program.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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