SpotVault - Mobbed (Fox) - 2011-12

Mobbed

Wednesdays, 9/8c, Fox

2011-12 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	TRUE	Sitch
1	We	11/23/2011	9:00	1:00	4.65	1.5	4	35.4	8.5	2.6	1.25	+20%
2	We	1/4/2012	9:00	1:00	3.06	1.2	3	39.5	8.7	0.8	1.07	+12%
3	We	1/11/2012	9:00	1:00	3.42	1.3	3	38.8	9.7	1.0	1.25	+4%
4	We	2/1/2012	9:00	1:00	7.87	2.8	7	37.8	8.7	6.0	1.87	+49%
5	We	2/8/2012	9:00	1:00	8.47	3.0	8	39.5	11.9	6.1	2.06	+46%

2011-12 Encore Ratings

Info

Ratings

Factors

Metrics

#

Day

Date

Time

Length

Viewers

A18-49

Share

PUT

bc

Lead

TRUE

Sitch

1

We

1/11/2012

8:00

1:00

2.76

1.0

3

35.5

8.7

n/a

0.72

+38%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - Average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in.
TRUE - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between TRUE and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.

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