Friday, July 28, 2023

The War of 18-49, Bob Hearts Abishola


The Neighborhood's Steady Sidekick

CBS comedy The Neighborhood exceeded some expectations when it successfully launched a new comedy hour on Monday at 8/7c in the 2018-19 season. But its 8:30 lead-outs in season one were much more borderline performers, starting in the fall with newbie Happy Together and continuing into the winter/spring with veteran Man with a Plan. Happy Together didn't make it to season two, while Man with a Plan lasted just one more year as a fill-in on Thursday.

For season two, The Neighborhood got paired with what seemed like a safer bet, as CBS returned to the Chuck Lorre well with newbie Bob Hearts Abishola and headlined it with a lead from another Lorre sitcom (Billy Gardell of Mike & Molly). And CBS got a predictably solid but unspectacular return on that investment. The show had 95% retention of its Neighborhood lead-in on series premiere night (0.87 out of 0.92), somewhat alarmingly plummeted to 73% in week two (0.68 out of 0.93), then quickly stabilized with retention in the low-to-mid 80's and has mostly stayed there for the last four years.

Both shows took a jump in the 2020-21 season, but since then the last three seasons have been almost indistinguishable. There was some thought that it might be in danger after a somewhat weak run in fall 2022, but it pretty much got back to normal retention-wise in the winter and spring and has been renewed for season five. In the end, it has been a noticeable but small improvement on Neighborhood's season one lead-outs, but that difference has been enough for Bob Hearts Abishola to carve out a good run.

Adults 18-49 info by season:

SeasYearSlotAvgy2yLoHiResultsGrade
12019-20Monday 8:300.750.70.9detailB-
22020-210.62-17%0.50.8detailB+
32021-220.52-17%0.40.6detailB
42022-230.42-19%0.30.5detailB-

Historical-adjusted ratings by season:

SeasYearA18-49+LabelNow23y2yLoHiPremiereFinale
12019-2092marginal0.398211510699
22020-2196marginal0.41+5%76124102107
32021-22101solid0.43+5%86118106100
42022-2398marginal0.42-3%8012710191

AVERAGE:97marginal
CAREER:387utility


The War of 18-49 chronicles the ratings history of veteran primetime series. For more, see the Index.

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