Wednesday, July 19, 2023

The Breakdown: Fox Wednesday in 2022-23 (The Masked Singer, LEGO Masters, Farmer Wants a Wife and more!)




It's time for a journey through the Fox Wednesday schedule in 2022-23...


fall

Year8:008:309:009:30Avg
2021-22The Masked SingerAlter Ego133
18482
2022-23The Masked SingerLEGO Masters108 (-19%)
140 (-24%)75 (-9%)

VsAvg+18%-31%-6%
Rank8/2417/2410/24

In the fall, The Masked Singer continued its downward spiral, going -24% year-to-year in its Wednesday episodes. The return of LEGO Masters kept the 9/8c hour from declining as much, but this was a far cry from the LEGO Masters we first saw after TMS back in spring 2020.

winter

Year8:008:309:009:30Avg
2021-22I Can See Your VoiceNext Level Chef82
7589
2022-23Name That TuneSpecial Forces: World's Toughest Test82 (+0%)
83 (+10%)82 (-8%)

VsAvg-54%-53%-53%
Rank22/2423/2422/24

After a weak Tuesday run last season, Name That Tune returned to the night where it premiered decently in 2021 and was able to get a bit of that season one juice back. Newbie Special Forces: World's Toughest Test was generally a bit below its Name That Tune lead-in, then got a tiny bump in its last three episodes when The Masked Singer returned.

spring

Year8:008:309:009:30Avg
2021-22The Masked SingerDomino Masters101
13665
2022-23The Masked SingerFarmer Wants a Wife97 (-4%)
130 (-4%)63 (-3%)

VsAvg-1%-60%-34%
Rank10/2424/2420/24

The spring finally gave Fox a much-needed relatively steady season for The Masked Singer, down just 4% from spring 2022. But there was no improvement in the 9/8c hour from the latest entry in the rotating cast of unscripted players, Farmer Wants a Wife.

Rating the Ratings

NameLoAvgHiy2yPlusLabelPlusy2yResults
The Masked Singer Fall0.40.732.2-23%171big hit-8%detail
Name That Tune0.30.350.4+16%83marginal+39%detail
The Masked Singer Spring*0.50.570.7-20%134hit-4%detail
LEGO Masters0.30.360.9
85marginal
detail
Special Forces: World's Toughest Test0.30.350.4
82marginal

Farmer Wants a Wife0.20.280.4
65flop
detail

The Masked Singer Fall: Season average is extremely skewed by a Thanksgiving post-NFL episode, but if you throw that out this would've been a fourth straight season with 20%+ declines. Last season you could at least argue it was still at the top of the charts, but it was handily beaten in its timeslot by Survivor this time around. Grade: D+.

Name That Tune: -35% last year and then +39% this year is quite a roller coaster, but the end result was about 10% behind what it did in season one on the same night. Getting thrown away on Tuesday after The Resident is probably worse than airing on Wednesday, but I still don't fully understand why there was quite this much whiplash. If I gave it a D+ for the big drop last year, I guess I have to give it a Grade: B+ for the rebound.

The Masked Singer Spring: Have we finally found the bottom? This was a step in the right direction, but we need more data. If it could stop here and stay in hit territory for another couple years, that would give it good longevity along with its huge peak ratings, and Fox would be quite happy with its run. Grade: B-.

LEGO Masters: Another show inflated by a football episode, but its Wednesday average of 75 is basically no different from the 73 it got in summer 2021. A bit underwhelming for a fall Masked Singer lead-out. But it got an early season four renewal, so I'm assuming that it still fares pretty well in the young male sub-demos (which we sadly don't get to see anymore). Grade: C.

Special Forces: World's Toughest Test: Nothing special, but notably it had a higher Wednesday average than both the fall and spring Masked Singer lead-outs. Kinda wish we had gotten to see this get one of the big football lead-ins (or even a TMS lead-in earlier than its final three episodes). Grade: C+.

Farmer Wants a Wife: Basically the same show as Domino Masters which I gave a D+ last year. This one got renewed, which I'm assuming is in part about loading up on strike content, but there wasn't any sign of promise in the ratings. Grade: D+.

The names in this last table link to the shows' War of 18-49 pages. Links with an asterisk(*) have been updated with the new info. Updates to younger shows will come later in the summer.

Previous Breakdowns for Fox Wednesday: 2015-16 | 2016-17 | 2017-18 | 2018-19 | 2019-20 | 2020-21 | 2021-22

Here's the now updated Schedules Plus for Fox Wednesday.

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