Thursday, April 3, 2014

War of 18-49 Update, How I Met Your Mother (2013-14)

Let's take a look at the 2013-14 season (the ninth and final overall) of How I Met Your Mother on CBS.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Monday 8:002.7 3.395.4 +6%178*big hit detail

*- For this winter's War of 18-49 updates, the A18-49+ is based on a projected league average, calculated by applying the league average's current year-to-year trend (thru 3/30/14) to the final 2012-13 average. This should help make these numbers compare more fairly with fall seasons past.

Rating the Ratings: How I Met Your Mother wrapped up a nine-year run as one of those shows that held its raw Live+SD numbers across a long period of time, thereby becoming a much more valuable player in a landscape of ~10% yearly collective decline. Season nine was up 6% year-to-year, but even more impressively, it had a higher raw average than season two back in 2006-07. I'm inclined to judge the season a bit more harshly from a grading standpoint because it's a final season; after all, it was barely down year-to-year until the massive 5.4 finale. But I'll take A- over B+ simply because it will end up being the nine-year run's biggest season in A18-49+. It's pretty amazing that a broadcast series could run nine seasons and leave the air without ever really going out of its ratings prime. Grade: A-.

Here's the now updated War of 18-49 post for How I Met Your Mother.


Spot said...

Last year it wasn't the highest rated show of the night until the very end of the season. It even was 3rd to Mike & Molly at least once in November. This year it was never 2nd. Always first. I say that it should be bumped up to a 5.4 just for the final episode hitting a series high. Seeing as how much recent finale seasons have gone (Desperate Housewives, House, The Office) out pretty soft and ER and LOST were only up 1%, it is truely impressive

Spot said...

Mmm, wasn't The Voice able to block it from being "always first"?

Spot said...

It's even more impressive for How I Met Your Mother to have essentially stayed in that same, tight range over nine years when you consider it was a very young-skewing show. To me, that reads as picking up new younger viewers as the first wave of them either aged out or stopped watching in a 1:1 ratio. By comparison, New Girl and Glee were both hits in their early years for both 18-49 & 18-34, but are lacking that kind of staying power and are really drawing on the latter demo to stay relevant for Fox.

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