|Scandal This Season|
|3.6 (premiere, 10/3/13) |
3.4 (spring premiere, 2/27/14)
2.9 -> 3.1 -> 2.9 -> 3.0 (last four weeks)
Neither of Scandal's previous finales are particularly helpful here. In season one, it had a 20%ish spike (1.9 -> 2.3), but at that point it was really still riding the Grey's Anatomy coattails, and that show had a similar growth. Scandal will not pick up any benefits from a Grey's finale bounce tonight, as that show continues airing into May. In season two, it had a major spike in the penultimate week and then didn't even grow week-to-week for the finale (3.2 -> 3.2) on an uber-crowded night. Maybe the best comp is the fall 2013 run, which had the same penultimate rating (3.0) as this spring run and went up to 3.2 for the fall finale. I expect a season finale to go up by a tick or two more than a midseason finale.
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