Wednesday, August 3, 2011

War of 18-49 Update, Survivor (Spring 2011)

Let's take a look at the spring 2011 season (the twenty-second overall) of Survivor on CBS.

Spring 2011 adults 18-49 low/average/high: 3.1/3.28/4.0

Rating the Ratings: Like The Amazing Race from my Monday post, Survivor was a pretty darn consistent show for a few years and then seemingly took a big step down in spring 2011. However, Survivor has a much more obvious excuse than does Race: it had to face American Idol regularly for the first time. Though the show continued to pull decent ratings and was affected less than other unscripted shows, the 16% year-to-year drop is still the show's biggest for a season since spring 2007. But what really suggests that drop is misleading is the finale number; the spike to a 4.0 was much larger than most Survivor finale spikes, and the 4.0 was down just two ticks (5%) from the year-ago finale. When placed a comparable competitive environment, this show wasn't as damaged as most of the raw numbers suggested. Grade: B-.

Here's the now updated War of 18-49 post for Survivor.

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