Friday, August 12, 2011

Spotted Ratings, Thursday 8/11/11 (FINALS)


WHAT MATTERS:
  • The NFL preseason kicked off on this evening, which means the next several weeks will be filled with local preemptions that will throw off the preliminary numbers (and likely hurt ratings).
  • The NFL was by far least kind to ABC, whose Wipeout (1.4), Expedition Impossible (1.1) and Rookie Blue (1.0) all tied or set new series lows. The last two shows were down three-tenths week-to-week, with Wipeout down a whooping 0.6.
  • The finale of So You Think You Can Dance (2.0) was down 13% year-to-year and capped off a particularly weak season for the franchise. At least it was easily the show's best Thursday performance since June 23.
Above based on FINAL adults 18-49 ratings unless otherwise noted.

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