Monday, August 1, 2011

War of 18-49 Update, The Amazing Race (Spring 2011)

Let's take a look at the spring 2011 season (the eighteenth overall) of The Amazing Race on CBS.

Spring 2011 adults 18-49 low/average/high: 2.1/2.64/3.2

Rating the Ratings: Since The Amazing Race moved to Sunday five years ago, there's been almost nothing in primetime more consistent ratings-wise. Until now. The Race took a significant drop from its usual low-3's level to a mid-2's average in spring 2011, down 16% from the year-ago spring season (not to mention 20% from the most recent fall season). As in the fall, the show got a boost from big lead-ins even when they meant weird start times (said overruns came in March due to the NCAA basketball tournament) but even those boosts weren't as big as the March Madness bump in March 2010. It was pretty much a negative double-digits season from wire to wire, perhaps the first chink in this program's armor since the move to Sunday. No season of the Race since 2006 has taken a year-to-year drop this big. Grade: D+.

Here's the now updated War of 18-49 post for The Amazing Race.

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