Wednesday, June 15, 2011

War of 18-49 Update, Rules of Engagement (2010-11)

Let's take a look at the 2010-11 season (the fifth overall) of Rules of Engagement on CBS.

2010-11 adults 18-49 low/average/high: 2.2/2.88/3.4

Rating the Ratings: This season of Rules dropped just 4% from last season, the smallest year-to-year drop in the history of the show. The problem is there's no true apples-to-apples comparison between this year and last. It started its 2009-10 season in the spring of 2010 on Monday, then it aired in the fall of 2010 on Monday, then for the spring it moved to Thursday. Its fall Monday numbers were a touch up from the spring Monday numbers, but that's to be expected (CBS comedy is always stronger in the fall/winter than in the spring), and then airing on Thursday after The Big Bang Theory (and against American Idol) it had easily its weakest run yet. It was another OK season for a show that's survived a long time doing just OK. Next fall, it faces a particularly creative scheduling turn as it's slated to air episodes leading off Saturday night. Grade: C+.

Here's the now updated War of 18-49 post for Rules of Engagement.

1 comment:

mccollum said...

I think for ROE to be "Successful" on Saturday night, it needs a 1.5+ demo rating and at least 6.5 million viewers. If it can achieve that average through the fall & winter, I think CBS may use the night for more original programming.

Saturdays would be a perfect night for those series that have one year left in it, but room needs to be made for new shows in more valuable slots. Perhaps we'll see a CSI, or two, pop up there in the future?

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