Monday, June 6, 2011

Spotted Ratings, Sunday 6/5/11


WHAT MATTERS:
  • For the third straight game, the NBA Finals scored a 5.5 preliminary demo. Games 1 & 2 both adjusted up to a 6.5 demo, but it might end up a little bit lower this time because the full game took place in primetime on the East Coast. On a prelim-vs.-prelim basis, the Finals remain up year-to-year (this time up 15% from last year's 4.8 prelim).
Above based on preliminary adults 18-49 ratings unless otherwise noted.

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