Monday, June 20, 2011

War of 18-49 Update, Extreme Makeover: Home Edition (2010-11)

Let's take a look at the 2010-11 season (the eighth overall) of Extreme Makeover: Home Edition on ABC.

2010-11 adults 18-49 low/average/high: 1.5/2.26/2.7

Rating the Ratings: Since peaking in the 2004-05 season when fellow Sunday program Desperate Housewives blew up, it's been pretty steadily downward for Extreme Makeover: Home Edition. This season brought another 17% drop, its fifth double-digit year-to-year drop in the last six seasons. Though the size of the drop has been reliable for years, this was really the first year that the show's raw numbers sunk low enough to become a somewhat marginal player. Temporary spring replacement Secret Millionaire actually outrated it. The show's still a little too strong to get rid of, so it'll get bumped to Friday, which has been the final resting place for a couple other recent unscripted franchises on ABC. That means it's leaving its Sunday timeslot on a regular basis for the first time. Such a move is not likely to stop the bleeding, but it skews a lot older than strong timeslot competition Kitchen Nightmares, so it'll have a chance to carve out a good-for-Friday number. Grade: C-.

Here's the now updated War of 18-49 post for Extreme Makeover: Home Edition.

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