Wednesday, June 1, 2011

War of 18-49 Update, American Idol (2011)

Let's take a look at the winter/spring 2011 season (the tenth overall) of American Idol on Fox.

Wednesday 2011 adults 18-49 low/average/high: 6.4/7.82/9.7
Thursday 2011 adults 18/49 low/average/high: 5.7/7.10/9.2

Rating the Ratings: There was a lot of concern coming into this season about how the show's revamp would go over, with Simon Cowell out (along with Ellen Degeneres and Kara DioGuardi) and Steven Tyler and Jennifer Lopez in. Some thought the network had even moved the show to Wednesday/Thursday so they'd have an additional excuse in case there was a severe ratings downturn. I personally predicted it'd be down more than 20%. Instead, the show had its smallest year-to-year drop since 2007, with its Wednesday shows down just 6% from last year's Tuesday shows an its Thursday down just 4% from last year's Wednesday. And it's not like this was just about people sampling the judges; it tended to get better as the season progressed, capped off with a finale up a full point (12%) year-to-year. I usually save grades this high for shows that are up year-to-year, but I think this season vastly exceeded expectations considering all the changes going on, and it obviously still has raw numbers that easily overshadow anything else in primetime these days, so I'll put it on the top line. Grade: A-.

Here's the now updated War of 18-49 post for American Idol.

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