Tuesday, June 14, 2011

War of 18-49 Update, American Dad! (2010-11)

Let's take a look at the 2010-11 season (the seventh overall) of American Dad! on Fox.

2010-11 adults 18-49 low/average/high: 1.6/2.25/3.1

Rating the Ratings: This was far and away the weakest season yet of American Dad!, with the 2.25 average taking a 22% dip year-to-year. But that's misleading, because the show aired the second half of its season in the Sunday 7:30/6:30 timeslot, where the lead-ins and the viewing levels are much smaller. So we can't exactly give it the typical -22% grade. The best apples-to-apples comparison is the fall ratings, since the show aired at 9:30 in both fall 2010 and fall 2011; just comparing those, the show was down 13%. It averaged a 1.81 in its 7:30 airings, certainly not great but not really too bad for a show that's been seemingly leaning on the Family Guy lead-in for so long. They were demos fairly reminiscent of what King of the Hill would get in its later years in the 7:00 hours. Make of this what you will, but Fox decided to put Dad! back in the post-Family Guy slot for fall 2011. Grade: C.

Here's the now updated War of 18-49 post for American Dad!

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