Friday, June 3, 2011

War of 18-49 Update, The Office (2010-11)

Let's take a look at the 2010-11 season (the seventh overall) of The Office on NBC.

2010-11 adults 18-49 low/average/high: 3.2/3.74/4.4

Rating the Ratings: This was a heavily hyped season of The Office because it was known from the beginning that it'd be the last for lead Steve Carell. But in spite of all that, the ratings were really nothing special in either direction. The season as a whole took a 6% drop year-to-year, almost exactly in line with the previous two seasons' declines (6% in 2008-09 and 7% in 2009-10). There wasn't that big of a buildup to the Carell departure; four of the season's six worst results came in the five eps before Carell's finale. Carell's penultimate episode scored just a 3.3 demo, the second-lowest of the season, and the 4.2 for Carell's final episode was a smaller spike than almost everyone predicted. So considering the Carell fanfare was a mild ratings disappointment, the fact that the season was only down 6% overall is pretty good. For now, it's still head and shoulders above everything else scripted on its network. The real test will be the first full post-Carell season. Grade: B-.

Here's the now updated War of 18-49 post for The Office.

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