Wednesday, June 8, 2011

War of 18-49 Update, NCIS (2010-11)

Let's take a look at the 2010-11 season (the eighth overall) of NCIS on CBS.

2010-11 adults 18-49 low/average/high: 3.5/3.99/4.6

Rating the Ratings: Season eight of NCIS was down just 2% from its remarkably-rated season seven, and it slightly built its lead (on Criminal Minds) as the strongest drama on CBS. And the 3.5 demo season low is easily the highest season low point out of the show's eight seasons. So why is it merely a solid season and not a great one? Because its biggest competition, American Idol, left Tuesday evenings in 2011. The average isn't pulled down by a bunch of against-Idol eps in the winter/spring. In terms of grading the season, NCIS is a bit a victim of its own success. -2% for a top-rated show is usually good for a B+ or A-, but this show is coming off of two years of phenomenal growth (+8% in 2008-09, +12% in 2009-10), so for it to start coming back down in the same year it loses the Idol competition means that usually great -2% actually looks a bit underwhelming by comparison. Grade: B.

Here's the now updated War of 18-49 post for NCIS.

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