Friday, June 17, 2011

War of 18-49 Update, 30 Rock (2010-11)

Let's take a look at the 2010-11 season (the fifth overall) of 30 Rock on NBC.

2010-11 adults 18-49 low/average/high: 1.7/2.27/3.1

Rating the Ratings: After two years in the cushy post-Office slot, 30 Rock got moved to 8:30 in the fall of 2010, where it performed pretty decently in significantly outrating its Community lead-in (though it had higher HUT and much less comedy competition than Community). It proved capable of benefiting from the stunt treatment when its live episode hit a 3.1 demo, its highest total of the season by nearly half a point. Then it became the anchor for an experimental third hour of comedy, and it did OK in that role as well. Though its full average is down 16% from last year, that doesn't look so bad considering its two timeslots were both tougher than its situation last year. Grade: C+.

Here's the now updated War of 18-49 post for 30 Rock.

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