Thursday, June 9, 2011

War of 18-49 Update, Family Guy (2010-11)


Let's take a look at the 2010-11 season (the tenth overall) of Family Guy on Fox.


2010-11 adults 18-49 low/average/high: 3.0/3.57/4.7

Rating the Ratings: It was another decent season for the top dog of Fox's Sunday animation block. It took a 7% drop from 2009-10, hitting its lowest average since the 2005 revival. That was a bigger drop than its -3% last season, but it's nothing too alarming. The red flag from this season was the late-season performance, as the gap between the fall and spring ratings widened considerably. In 2009-10, the show still posted a 3.8 and 3.9 demo in May, but the 2010-11 season never got higher than a 3.3 demo after January 16. Look for this (and the rest of the animation) to bounce back up with football leading in again this fall, but the loss of late-season potency is worth keeping an eye on. Grade: B-.

Here's the now updated War of 18-49 post for Family Guy.

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