Monday, June 13, 2011

War of 18-49 Update, How I Met Your Mother (2010-11)

Let's take a look at the 2010-11 season (the sixth overall) of How I Met Your Mother on CBS.

2010-11 adults 18-49 low/average/high: 2.5/3.39/3.9

Rating the Ratings: For most of its sixth season, How I Met Your Mother turned in yet another stellar season leading off Mondays, and it only finished the season down 4% average-wise. But things got a little crazy in the spring for HIMYM (along with everything else on CBS Monday) as the lack of Two and a Half Men originals seemed to sink all surrounding boats. HIMYM wasn't as hurt as much as Men lead-out Mike & Molly, but it still looked like panic time for awhile there; it had a late-season stretch where seven straight episodes were down from the previous episode, and during that stretch (January 17 to April 18) the show went from its season high 3.9 to its season low (and tying a series low) 2.5. It made a bit of a recovery from there, especially for the 3.1 finale, and spring drops are typical for the CBS comedies, so I wouldn't get too worried yet. But if the Ashton Kutcher era on Men is a bust, it may end up dragging the whole night even farther down. This fall, HIMYM leads into 2 Broke Girls, supposedly one of the more promising CBS comedy pilots in recent years. Grade: B.

Here's the now updated War of 18-49 post for How I Met Your Mother.

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