Monday, November 29, 2010

Demos Year-to-Year, Wednesday 11/24/10

We wrap up another sweep of year-to-year comparisons with Thanksgiving Eve, not a particularly good evening for year-to-year comparisons since CBS was in repeats this year and originals last and the CDub ran a movie last year.  Recap of week four (and maybe the sweeps as a whole) will probably show up tomorrow.

SHOW day/time SLOT previous occupant
The Middle +29% 8:30 +47% Modern Family (R)
Better with You n/a
+12% The Middle
Modern Family +48%
Cougar Town +26%
Primetime: Plastic Surgery n/a
+64% Eastwick

Survivor (clips) -35% Thu 8:00 +14% Old Christine/Gary Unmarried
Criminal Minds (R) n/a
-41% Criminal Minds (orig)
The Defenders (R) n/a
-54% CSI:NY

Merry Madagascar (R) n/a
-30% Biggest Loser special/The Jay Leno Show
Kung Fu Panda Holiday Special n/a
Biggest Loser special -37% 8:00

Human Target n/a
-13% So You Think You Can  Dance
Hell's Kitchen n/a
-12% Glee

America's Next Top Model n/a
+25% Movie: Gracie
Hellcats (R) n/a

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in November sweeps of 2009. The "SHOW" column compares each show with how that same show did during the fourth week of November sweeps 2009, no matter where it aired in 2009. (If it aired somewhere else, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2009, no matter what aired there last year. (If it's different, I tell you what it is in "previous occupant.")

The Survivor comparison is to last year's Thursday recap special, which took place on Thanksgiving Day (technically the day after this sweeps week).

In case you're interested, here's the post I did on the corresponding night in 2009.

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