Wednesday, November 24, 2010

Demos Year-to-Year, Monday 11/22/10




SHOW day/time SLOT previous occupant
Dancing with the Stars (73min) +23%
+23% Dancing with the Stars (90min)
Skating with the Stars (107min) n/a
-13% Castle/Find My Family

How I Met Your Mother -5%
-5%
Rules of Engagement n/a
-6% Accidentally on Purpose
Two and a Half Men -4%
-4%
Mike & Molly n/a
-23% The Big Bang Theory
Hawaii Five-0 n/a
-11% CSI: Miami

Chuck n/a
-26% Heroes
The Event n/a
even Trauma
Chase n/a
even The Jay Leno Show

House -26%
-26%
Lie to Me -37%
-37%

90210 (R) -40% Tue 8:00 -40% One Tree Hill (R)
Gossip Girl (R) -40%
-40% Gossip Girl (R)

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in November sweeps of 2009. The "SHOW" column compares each show with how that same show did during the fourth week of November sweeps 2009, no matter where it aired in 2009. (If it aired somewhere else, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2009, no matter what aired there last year. (If it's different, I tell you what it is in "previous occupant.")

The ABC comparisons are not exact timeslot comparisons since DWTS oddly ran until 9:13, but in order to have some I just pretended they were 90 minutes each.

In case you're interested, here's the post I did on the corresponding night in 2009.

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