Thursday, November 4, 2010

Demos Year-to-Year, Tuesday 11/2/10

Because of the election night coverage, and because I'm not able to break down a lot of these programs to make good timeslot comparisons, I've decided to limit the Tuesday post to just a few shows that actually did have originals airing both on Tuesday night and during the year-ago week. Back to normal next time!

SHOW day/time SLOT previous occupant
Dancing with the Stars +3% 8:00 (90min)

The Biggest Loser -31% 2 hours

One Tree Hill -9% Mon 8:00 even 90210
Life Unexpected n/a
-13% Melrose Place

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in November sweeps of 2009. The "SHOW" column compares each show with how that same show did during the first week of November sweeps 2009, no matter where it aired in 2009. (If it aired somewhere else in 2009, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2009, no matter what aired there last year. (If something different aired in 2009, I tell you what it is in "previous occupant.")

In case you're interested, here's the post I did on the corresponding night in 2009.

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