Thursday, November 4, 2010

Demos Year-to-Year, Wednesday 11/3/10

Hoping for a more generally useful set of comparisons in week 2 of sweeps as we move past the World Series and election coverage. For now, notice that nine of 13 shows on ABC/CBS/NBC/CW improved their timeslots year-to-year on this evening. It's the effect of no World Series plus plenty of year-ago duds (Hank, Eastwick, Christine/Gary, Leno, post-Top Model repeats) out of the way.

SHOW day/time SLOT previous occupant
The Middle +53% 8:30 +123% Hank
Better with You n/a
+32% The Middle
Modern Family +37%
Cougar Town +7%
Robin Roberts special n/a
+20% Eastwick

Survivor even Thu 8:00 +85% Old Christine/Gary Unmarried
Criminal Minds +15%
The Defenders n/a
-18% CSI: NY

Undercovers n/a
-24% Mercy
Law & Order: SVU -8%
Law & Order: Los Angeles n/a
+36% The Jay Leno Show

Hell's Kitchen (R) n/a
-82% World Series Game 6

America's Next Top Model -24%
Hellcats n/a
+29% The Vampire Diaries (R)

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in November sweeps of 2009. The "SHOW" column compares each show with how that same show did during the first week of November sweeps 2009, no matter where it aired in 2009. (If it aired somewhere else in 2009, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2009, no matter what aired there last year. (If something different aired in 2009, I tell you what it is in "previous occupant.")

In case you're interested, here's the post I did on the corresponding night in 2009.

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