Monday, November 1, 2010

Demos Year-to-Year, Friday 10/29/10




SHOW day/time SLOT previous occupant
It's the Great Pumpkin, Charlie Brown! -15% Wed 8:00 (30 min) +31% Supernanny
Primetime: WWYD? n/a
+55% Ugly Betty
20/20 -6%
-6%





Medium -26% 9:00 -30% Ghost Whisperer
CSI: NY -36% Wed 10:00 -5% Medium
Blue Bloods n/a
+6% Numb3rs





School Pride n/a
-57% Law & Order
Dateline (2 hours) -19% 9:00 (1 hour) -7% Dateline/Jay Leno Show





House (R) (1 hour) -27% 2 hours -32% House (R) (2 hours)
The Good Guys n/a





Smallville +9%
+9%
Supernatural -21% Thu 9:00 +175% America's Next Top Model (R)

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in November sweeps of 2009. The "SHOW" column compares each show with how that same show did during the first week of November sweeps 2009, no matter where it aired in 2009. (If it aired somewhere else in 2009, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2009, no matter what aired there last year. (If something different aired in 2009, I tell you what it is in "previous occupant.")

In case you're interested, here's the post I did on the corresponding night in 2009.

Forgot to mention this on the Thursday post, but the Charlie Brown comparisons on these Thursday and Friday posts are to airings on a Tuesday and Wednesday just before sweeps began in 2009, but I decided to include them anyway since they're specials. The Charlie Brown comparison on this post is to a half-hour version in 2009 that didn't include the "You're Not Elected, Charlie Brown!" special, but the comparison on the Thursday post was an hour long for both years.

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