Tuesday, November 2, 2010

Demos Year-to-Year, Sunday 10/31/10


It's about to get ugly, but of course keep in mind the very important note that it was Halloween this Sunday and it was not Halloween on the year-ago Sunday. So these aren't some of the most relevant comparisons ever.


SHOW day/time SLOT previous occupant
America's Funniest Videos -30%
-30%
Extreme Makeover: Home Edition -45%
-45%
Desperate Housewives -30%
-30%
Brothers & Sisters -30%
-30%

60 Minutes -36%
-36%
The Amazing Race -21%
-21%
Undercover Boss n/a
+88% Three Rivers
CSI: Miami -28% Mon 10:00 +53% Cold Case

World Series Game 4 -45%
-45%

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in November sweeps of 2009. The "SHOW" column compares each show with how that same show did during the first week of November sweeps 2009, no matter where it aired in 2009. (If it aired somewhere else in 2009, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2009, no matter what aired there last year. (If something different aired in 2009, I tell you what it is in "previous occupant.")

In case you're interested, here's the post I did on the corresponding night in 2009.

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