Wednesday, June 29, 2016

Cablemetrics: Game of Thrones, Pretty Little Liars, Queen of the South, Ray Donovan


These numbers are current through Monday, June 27.

WHAT MATTERS:
  • HBO bid farewell to ratings dominance with the season six finale of Game of Thrones (4.35), which went out on a new season high and was 5% ahead of last year's finale. Lead-out comedies Silicon Valley (1.05) and Veep (0.50) both took single-digit declines from last year's finales.
  • It was a big week on Freeform as flagship series Pretty Little Liars returned with a 0.67. That's down an alarming 37% from last summer's premiere. But in fairness to this one episode, the damage to the show was really done during the winter run, which opened on a 1.06 and had shed nearly half of it within a month. This 0.67 actually beat the last four winter episodes. But unless it holds up quite well from here, the year-to-year trends this summer will not be pretty.
    • The silver lining for Freeform was a great week two for its other tentpole The Fosters, which bounced to a 0.47 on Monday after premiering at 0.39 the week before. The 0.47 beat anything it did during the winter and was basically on par with its level from last summer (which is rather promising in cable).
    • However, Fosters' lead-out Guilt remains a big black-hole with a 0.14. Last night brought the premiere of Dead of Summer, the latest Tuesday lead-out for PLL.
  • On USA, Thursday drama newbie Queen of the South (0.45) had a pretty good premiere, nestling right between where Mr. Robot (0.46) started last summer and where Colony (0.44) started with the WWE Thursday lead-in during the winter. One interesting thing about QotS is that unlike Colony, it did not really fit with the demographic makeup of its WWE lead-in. Colony always had more males than females (like the WWE), but QotS had a few more females. Compared with the WWE, it had 81% retention in W18-49 and just 55% in M18-49. So it may have actually brought some of its own crowd to the table.
  • It's been a solid last seven days for TNT. Last Tuesday, Animal Kingdom (0.43) had a good week two hold (down just two hundredths from the pilot, and up by 0.07 from the second hour of the premiere).
    • Then on Sunday, even against the Game of Thrones finale, The Last Ship (0.57) had a really big rally from its two-hour premiere against the NBA Finals the previous Sunday (0.41/0.39). And Murder in the First followed with a 0.28 premiere, down an OK 18% year-to-year.
    • Finally, on Monday, Rizzoli and Isles (0.62) and Major Crimes (0.52) were both up a little over 10%, hitting their biggest numbers of the summer.
  • OWN looks to have added another successful drama to its mix, as newbie Greenleaf (0.84) matched its The Haves and the Have Nots lead-in (0.84) last Tuesday, then had a 0.53/0.56 for two hours on Wednesday.  
  • And finally, Showtime brought back Ray Donovan (0.28). That's down just 12% from last year's premiere but well below the 0.4-0.5 level it ended up growing to later in the season. It seems like it'd be tough for Donovan to replicate that kind of growth, but this particular show has done it for multiple years in a row now...
    • Donovan's lead-out Roadies (0.07) had a very rough start, pulling just a fourth of its lead-in's rating on premiere night.
NameNetEp
A18-49
Last
SeasAvgy2yProjProjPlusSkewMale
Game of ThronesHBO104.35
+13%
63.85+9%3.8526464%58%
Silicon ValleyHBO101.05
+19%
30.94-7%0.946468%65%
The Haves and the Have NotsOWN120.84
30.84-10%0.845737%31%
PreacherAMC50.49
+14%
10.680.573948%59%
Pretty Little LiarsFREE10.67
70.67-37%0.563959%23%
GreenleafOWN30.64
+21%
10.640.594035%27%
Rizzoli and IslesTNT50.62
+13%
70.58-18%0.573918%32%
American Dad!TBS220.54
+13%
110.54-8%0.543768%61%
WreckedTBS30.50
+11%
10.520.473247%46%
Major CrimesTNT30.52
+13%
50.47-14%0.523516%31%
VeepHBO100.50
+16%
50.46-5%0.463158%64%
The Last ShipTNT30.57
+46%
30.46-39%0.443029%
Queen of the SouthUSA10.45
10.450.322241%47%
Girl Meets WorldDISN50.56
+65%
30.44-20%0.422930%
The FostersFREE20.47
+21%
40.43-2%0.473256%
Animal KingdomTNT30.43
+23%
10.410.402744%53%
Devious MaidsLIFE40.31
+19%
40.31-37%0.292040%26%
Royal PainsUSA60.34
+21%
80.28-20%0.281927%39%
Ray DonovanSHOW10.28
40.28-12%0.3932%
Murder in the FirstTNT10.28
30.28-18%0.261826%
Angie TribecaTBS50.25
-7%
10.27-30%0.231656%60%
Young and HungryFREE140.30
-3%
30.26-29%0.251761%31%
Baby DaddyFREE140.28
-24%
50.26-30%0.261859%29%
OutlanderSTAR120.15
+15%
20.22-15%0.221526%35%
UnREALLIFE40.23
+10%
20.22-12%0.241655%24%
MotiveUSA130.18
+12%
30.210.211433%
Hell on WheelsAMC100.19
0%
50.20-34%0.201416%59%
Feed the BeastAMC40.12
+20%
10.170.13938%60%
Odd Mom OutBRAV40.17
-26%
20.17-48%0.161146%
TurnAMC100.19
+12%
30.14-35%0.141032%
GuiltFREE30.14
+17%
10.140.13947%
Wynonna EarpSYFY130.14
+40%
10.130.13930%
12 MonkeysSYFY110.14
+27%
20.11-55%0.11837%
HuntersSYFY100.06
-14%
10.090.09633%
RoadiesSHOW10.07
10.070.05426%

The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.

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