Wednesday, January 13, 2016

War of 18-49 Update, Survivor (Fall 2015)

Let's take a look at the fall 2015 season (the thirty-first overall) of Survivor on CBS.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Wednesday 8:001.7 2.112.5 -9%140*hit +1% detail

*- For this winter's War of 18-49 updates, the A18-49+ is based on a projected league average, calculated by applying the league average's current year-to-year trend (thru 1/3/16) to the final 2014-15 average. This should help make these numbers compare more fairly with fall seasons past.

Rating the Ratings: Survivor had another strong but fairly uninteresting season ratings-wise and is likely to finish up year-to-year in A18-49+ for the fourth straight season. -9% was actually Survivor's biggest raw decline since fall 2013, which is a credit to this show's recent strength, and it would've been -8% if not for the show airing a second hour on Thanksgiving Eve. Not much else to say here; it was pretty close to this trend throughout the season, including a -11% premiere and a -8% finale. It just keeps rolling along. Grade: B.

Here's the now updated War of 18-49 post for Survivor.

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