Friday, January 15, 2016

War of 18-49 Update, America's Next Top Model (Fall 2015)


Let's take a look at the fall 2015 season (the twenty-second and final overall) of America's Next Top Model on the CW.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Wed 8:00, Fri 9:000.2 0.370.6 -2%24*solid(CWFri) +9% detail

*- For this winter's War of 18-49 updates, the A18-49+ is based on a projected league average, calculated by applying the league average's current year-to-year trend (thru 1/3/16) to the final 2014-15 average. This should help make these numbers compare more fairly with fall seasons past.

Rating the Ratings: The CW finally said goodbye to the last of the UPN series as America's Next Top Model wrapped its run with a pretty respectable final season in the late summer and fall. It's kinda hard to know what to make of the show's true strength; it was actually up in raw numbers for its return to Wednesday in the summer, but it generally seemed like a weaker show year-to-year when it went to Friday in the fall and mostly hit 0.3's and even a 0.2. The average also seems a bit inflated since it had a couple extra summer airings this time. I'm just giving it a generic B. The show was definitely decent filler in its final years, but this last incarnation of the show probably will not be badly missed. Grade: B.

Here's the now updated War of 18-49 post for America's Next Top Model.

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